LinkedIn Groups: A Great Source For Leads

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If you’re not already, joining groups on LinkedIn is a great way to get a lot of very high quality leads.

Let’s drill down and discuss how precisely to leverage this.

All you have to do is put your keywords in the search box at the top of any LinkedIn page, and groups will show up in the results. Also, LinkedIn will suggest groups they think you will like based on the information you have filled out on your profile. Just click ...

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Social Media For Providers of High Value Services

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Social media is a constantly moving target. What works today may, or may not, work tomorrow. So please keep today’s advice in the context that six months from now the social media world is likely to have changed.

That said, we’ve been doing a lot research, and spent a lot of money, to determine which of the social media platforms perform best for consultants, advisors and experts.

It’s become clear that the days of covering all the bases on social media have ...

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How To Get Great Leads With LinkedIn

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Obviously, social media has gotten a lot of buzz-particularly for consultants, experts and advisors who are looking to attract more new clients. However, the results most people experience are disappointing, so let’s take a look at a strategy that works very well and best of all…doesn’t require an outlay of cash.

The first question is where on the social media landscape do you want to focus? If you’re targeting C-Suite executives, affluent clients, or B2B executives, I’d focus on LinkedIn. Facebook ...

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The Perfect Social Media Strategy

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I’ll admit that what I’m about to recommend is a bit contrarian. It has nothing to do with amassing Facebook followers, or people who “like” you, or who endorses your skills on LinkedIn, Rather, it’s the approach I suggest that you use if you want to turn social media into a tool that actually gets you more new clients rather than just a mass of connections that never yields any tangible results.

Allow me to explain.

In a digital marketing strategy, there ...

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Why Paid Social Media Makes Sense For Most Small Businesses

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Obviously, for any business that has a website, traffic is crucial. In fact getting more traffic is typically the #1 topic of conversation whenever the subject of internet marketing comes up. A large part of what drives the conversation is that SEO has become increasingly complicated and for the vast majority of business owners, really doesn’t do much.

Although the idea of getting traffic for free is appealing, it’s also a bit misleading. First, nothing is really free-unless you value your ...

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Jeffrey Hayzlett on Using Social Media For Business Success

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My friend and fellow mastermind group member, Jeff Hayzlett shares some great ideas about using social media that I thought you’d be interested in reading.

Owning It: 3 Ways to Use Total Social Media Transparency for Business Success

My horse, Blaze, is one of the oddest creatures on four legs I’ve ever known.

Case in point: One day, my son and I were out riding our horses when we came to a shallow creek. As you would expect, my son’s horse took the ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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The Secret Power of Social Media as a Search Engine

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I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

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Being Interesting

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Browsing through FastCompany.com I came across an interesting comment.

Interesting is tougher than it sounds.

Very true and often overlooked. Particularly by those of us who are trying to stay visible in an increasingly noisy and crowded marketplace.

The “true” part is readily understandable (at least to anyone who’s ever sat down and tried to write something that engages or intrigues an audience). But why “overlooked”?

It has to do with what I call Social Media and Power of Deception.

I think that while social ...

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