Never Run Out of Blog Content Again

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I call this the News-Compiler Strategy. It’s an easy way to build trust and credibility with your niche audience-plus it will eliminate once and for all the problem of creating content for your blog posts.

Let’s face it-there’s a lot of news out there. Most of which we miss.

However, your niche market has very specific interests, and if you can make sure they’re up to date on news that pertains to them, you’ll position yourself as an expert and serious player in ...

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CMOs as Thought Leaders

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Lisa Nirell’s article in Fast Company on Why CMOs Have To Be Thought Leaders. raises some interesting thoughts on Thought Leadership and whether individuals within an organization should be visible beyond the corporate veil.

One can certainly make the argument that high levels of personal visibility of a CEO or company founder usually have great benefits. We’re interested in the personality, the back story and the opinions of the top leaders.

But what about for those who serve lower ...

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