Creating a great video script

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Appearing in front of a camera can be a bit intimidating at times. So, if you’re just starting out with creating videos for your website, using an outline or script can make the process easier. With that goal in mind, let’s create a great script for you today.

The first step is to determine what your goal is for the video.

As I’ve mentioned before, the most effective lead generation is that which directs people to place where they can opt-in to ...

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What image are you projecting?

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Image.

How do others perceive you? How important is it?

Should you change your image?

Naturally, first, you have to know what your image is. That’s a bit more difficult than one might think-especially since you’re on the inside looking out, and your image is what people see when they look at you.

It’s a bit like the car you drive.

The impression you have of your car is mostly about the interior.

The impression others have is about the exterior.

And, of course, your image (especially in the context ...

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How to set up your online marketing campaign

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I think one of the major challenges that prevent a lot of people from implementing an effective marketing system, is that they get somewhat lost in the “What do I do now?” sequence. (I know I did for the longest time.)

So here’s a way of organizing the marketing system so it’s easy to implement. I call it the “Two Bucket” approach.

Bucket #1 is all about infrastructure. (Forget completely for the moment about advertising, social media ect. We’ll get to that ...

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Getting More Leads From Your Website

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An important part of any website marketing strategy is to determine the most effective method for converting website visitors into actual prospects. What is often overlooked as a part of the website design process, is the role of the opt-in form.

The design of the form (typically used to request some sort of free information) depends in large part upon how you plan on following up with prospects. If you’re just going to put the leads into a drip marketing sequence, ...

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An Interesting Marketing Website To Model

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I saw a mention of a website for the firm Capitalist Pig in a recent article in the Wall Street Journal and decide to pay a visit. I’m glad I did since it’s a very well designed website with a lot of marketing lessons everyone should be considering (regardless of what type of services you provide.) If you’re focusing on business growth, it’s worth checking out.

Visually the site does a very effective ...

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What’s Wrong With Your Website?

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It’s hard to find many people who are fully satisfied with their website. I talk with a lot of people about their marketing strategies, and when the topic gets to website design, I invariably hear, “Well we’re updating it.”

Even when they’re not.

Now granted your website may not be on the hall of shame at BoogerShame.com but a brief perusal shows that there are no shortages of mistakes one can make which turns your ...

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What Excellent Website Design Can Do For Your Brand

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As internet marketing consultants, primarily for companies offering high value services, our team spends a great deal of time working with our clients on the question, “What’s the purpose of your website?”

Although, seemingly a simple question, the answer can vary enormously and has a significant impact on the design, flow and overall visitor experience.

One client, rather unabashedly said that the purpose should be, “To impress the hell out of the visitor.” He went on, “We’re in a very high end ...

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Does this really work to drive traffic to a website?

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I was reading an interesting article on the five best ways to use social media to drive website traffic to a new site which reminded me that I’d prepared a short video on the topic not too long ago.

I’ll be the first to admit, there’s no shortage of thoughts around this topic, but call me old fashioned…I still believe that you’re not going to ...

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How To Drive Lots Of Free Targeted Traffic To Your Website

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I guess the title says it all.

The single biggest question people have is “How can I get more people to my website?” Naturally, traffic is only one part of the strategy for business growth (if people come to your site and simply bounce off, it’s a waste of time, money & effort) but despite that, this is the topic everyone focuses on when they’re attempting to get new clients.

So, in today’s video I show you precisely how to drive lots ...

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How To Quickly Create Your Free Report and Attract More New Clients

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Since the name of the game is to attract more new clients by building a relationship with them before we ask them to buy stuff from us, it stands to reason that we need to know who they are in order to send them our drip marketing sequence.

Which is why we need to have at least one (if not more) free offers on whatever page visitors are arriving at. (And remember, they may be coming to your site for the ...

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