Adding A Personal Touch To Your Mailing

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Now let me say from the get-go, I haven’t actually used this, but I am intrigued and may at some point in the future.

As we all know, the biggest challenge in direct mail is getting our letters opened and read. There have been a lot of studies that show that hand-addressed envelopes get opened at a dramatically higher rate than those we crank out on our printer.

The problem naturally is, who has time (or the hand strength) ...

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A Really Boring Sales Letter

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I think most sales letters don’t work because they’re boring…or so obviously “sales letters” that the reader immediately turns off.

Do you ever notice that most sales letters never sound like someone talking? It’s as if someone all of a sudden goes into “sales letter writing mode” and all their natural communication skills go out the window.

However, every now and then I stumble across what (at least in my own mind) is a great sales letter. Here’s one ...

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Email Advertising Marketing-Getting Your Email Opened

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Obviously in order to get your email read, it first has to be opened, which is why the subject line is so crucial. The normal process by which people decide whether to open an email is to see if they recognize the sender. Since we are assuming that your email address won’t mean a great deal to the intended reader, it’s up to the subject line to create enough curiosity that the reader will overcome their skepticism ...

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Free Sales Letter-Do you get what you pay for?

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Search the web and there is no shortage of an offer for a free sales letter. But are they worth anything?

I guess the answer is “It depends”, which granted isn’t terribly helpful…so let me elaborate.

I think that there are two key issues that you need to think about when sitting down and writing any marketing communication.

The first, “How competitive is your marketplace?” If your prospects are bombarded with marketing messages, it may be in your best interests ...

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Persuasive Sales Letter-Write One That Gets Action!

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Ask a typical business owner where their business comes from and it’s no surprise that you’re likely to hear; “Repeat business from existing clients and referrals.” And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many businesses suffer from the inevitable “feast or famine” business cycles.

However, expanding one’s circle of business relationships is a challenge for many business owners and entrepreneurs. Cold calling, attending networking meetings and ...

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Sales Cover Letter-Target The Right Niche.

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A sales cover letter that targets a specific niche is always going to generate a much better response than one that is written to a general audience.  I think that a large part of the difficulty small business owners have when prospecting for sales is that they don’t target the right niche market. Far too often there is a tendency to select a market based on the first group that comes to mind or the industry that we once worked ...

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