What you need to do every single day.
This was probably some of the best advice I ever got. Sadly, I can’t remember who gave it to me-but that doesn’t minimize how helpful it was (and continues to be).
This advice is what has gotten me through lean times…
It’s what’s gotten me unstuck when I sit in front of my computer wondering “Okay, what should I do now?”
It’s arguably, what’s enabled me to work with great clients and have a lifestyle that meets my particular wants & needs.
Here it is…
Every day (without exception) do something to promote your business.
Kind of a “duh” wouldn’t you say?
But there’s a bit more to it. And this is the important part.
What you do every day doesn’t have to be huge. It doesn’t have to be massive. It doesn’t have to reach thousands of people.
It could be something as simple as writing a letter to a prospect. (Perhaps I’m old school but with so much email, a letter that arrives in the mail does so without the competition it used to have. It means something.)
It could be something as simple as calling a former colleague and re-establishing a relationship.
It could be something as simple as tearing an article out of a newspaper or magazine, sticking it in an envelop with a two-line handwritten note and sending it to a prospect or client.
Or something else.
But here’s what it’s not.
It’s not thinking about any of the above.
It’s not planning to do any of the above when you have more time.
It’s not researching something…
It is doing something.
Just one simple thing…every day.
A wise man once said that we grossly overestimate what we can accomplish in a month, and grossly underestimate what we can accomplish in a year.
One year…365 days…each of which you do at least one thing to promote your business…stay in touch…introduce yourself to someone new.
You’ll be amazed at the relationships you build.
This is my “one simple thing” for today. (Yesterday I called two people I’ve lost touch with. The day before I mailed one letter.)
What’s your “one simple thing” for today?
Go do it…Now.
I’ll talk with you soon,
Mark
Tags: business development, guerilla marketing ideas, sales prospecting, selling services
