Creating Hooky Headlines-Atlanta Advertising Firm Shares Secrets

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Whether it’s a free report, a sales letter, email or some other type of marketing promotion, the first (and arguably most important) step is to get people to stop what they’re doing and pay attention to you.

This point was brought home by a great advertising headline I saw this morning that incorporates many of the elements of a great hook. Let’s analyze it.

The headline is:

Memory Pill Does for the Brain What Prescription Glasses Do for the Eyes, Claims US Surgeon ...

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