Why Is It Difficult To Develop A Business Strategy?

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Unfortunately, far too many businesses operate on hope. They hope that new clients will appear. They hope that they will get more referrals. They hope that they will achieve their business objectives.

But as we all know, hope is not a strategy.

Which raises an interesting question, Why is it so difficult for many companies to develop a marketing and business strategy?

My friend Dick Albu has some interesting perspectives that I thought you would enjoy reading. Here is his perspective.

Are You Still Struggling With ...

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Creating Hooky Headlines-Atlanta Advertising Firm Shares Secrets

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Whether it’s a free report, a sales letter, email or some other type of marketing promotion, the first (and arguably most important) step is to get people to stop what they’re doing and pay attention to you.

This point was brought home by a great advertising headline I saw this morning that incorporates many of the elements of a great hook. Let’s analyze it.

The headline is:

Memory Pill Does for the Brain What Prescription Glasses Do for the Eyes, Claims US Surgeon ...

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Maybe You Need Different Role Models

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Here’s an interesting statistic. According to Direct Marketing news, 72% of people who invest in self-study programs or advice, never follow through. Never implement what the program taught or the advisor suggested.

I was shocked-never would have guessed the percentage was so high.

I think this is an issue for all of us in the advice business, and without a doubt it’s frustrating. After all, we put a lot of effort into making sure our offers and programs are great, and then ...

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