What to send after someone opts-in for your lead magnet

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It’s important to remember that any marketing funnel is a series of steps. In some cases, rather small ones.

For example…a visitor opts-in for your lead magnet. What do you send them next?

Here’s an idea.

The subject line for this email could be “Quick Follow-up.”

Hi (First name),

(Your name) here. I just wanted to check to make sure you successfully downloaded the free report you requested, (Your Report’s Title). If for some reason it didn’t make it to ...

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