It’s important to remember that any marketing funnel is a series of steps. In some cases, rather small ones.
For example…a visitor opts-in for your lead magnet. What do you send them next?
Here’s an idea.
The subject line for this email could be “Quick Follow-up.”
Hi (First name),
(Your name) here. I just wanted to check to make sure you successfully downloaded the free report you requested, (Your Report’s Title). If for some reason it didn’t make it to ...