Monetizing Your Blog

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Here’s an interesting idea courtesy of our friends at PERE News which covers what’s going on in the world of real estate private equity. It’s a strategy that can be adapted for most any company that offers high-value blog content.

The idea is a simple one. Subscribing to the blog is free, but you have to be a paid member in order to read the content.

Clever idea.

Naturally this only works if you’ve got really interesting and/or current content. A large ...

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6 great content ideas for your blog

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As anyone who’s written a blog for any length of time knows, at some point the question comes up, “What in the world am I going to write about today?” When you feel as if you have lapped the track one time too many, and are completely out of ideas, here are some suggestions that will get you stimulated and creative.

1) Think Small: By this I mean, what is one tip, idea or suggestion that you can offer someone that ...

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Want more website traffic? This is what you need to focus on.

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If you want more website traffic and more highly targeted leads, this is what you want to focus on. Unfortunately, lots of people aren’t taking advantage of a virtually free method for getting increased visibility.

We took a look at our statistics recently, and what we learned is that an increasing number of prospective clients come to our website via our blog, rather than the home page. This has caused a shift in our marketing strategy that may be helpful to ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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Your Website’s Missing Page

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One of the basic questions everyone needs to answer whenever they’re thinking about creating or changing their website is, “What do I want visitors to do once they’re here?”

And the next question…”What do I want them to do, after they’ve done that first thing?”

Not surprisingly, the knee-jerk answer is, “I’d like them to hire me to do what I do, and pay me a lot of money to do it.”

OK, that’s ideal, but unfortunately not overly realistic. That doesn’t mean ...

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The Secret Power of Social Media as a Search Engine

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I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

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What’s Your Point Of View?

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Well…it can’t be a complete surprise why so many experts just can’t seem to break out from the pack of whatever area of expertise their trying to break out of.

Sure they do good work. Clients like them (or at least think their adequate, or probably & most likely, inexpensive). But if truth be told, they’re one of many. Largely indistinguishable from all the others. And though they may fret and complain, and wish they were a true leader in their ...

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