How Blogging Can Get You More New Business

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One common question that comes up is, “Will blogging really get me more new clients?”

The answer is YES, and here’s why:

  •  A blog can help establish and sustain your position as a thought leader in your field.
  •  Each time you publish a blog post, it draws people to your site. If we correctly design the frame that appears around your blog post, your blog becomes a powerful tool for getting people to sign up for your email list and purchase other products and services you offer.
  •  You ...
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Do blogs really get you more new clients?

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On the one hand, writing a weekly blog seems like a pain.

For most of us, sitting down and writing something, isn’t high on the list of “fun things to do.”

Moreover, will a blog really get you any more new clients, or is it just a colossal waste of time?

The answer is that “Yes” it will help you attract new business, but (and yes, there’s always a “but”), only if you think of blogs as a component of your overall marketing ...

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Is Blogging a Viable Business Growth Strategy? What we can learn from Seth Godin

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Let’s talk for a moment about blogging and the role that it plays in attracting more new clients. The larger question becomes, should it really be a part of your client attraction or business growth strategy?

What got me thinking about this was Seth Godin’s 500th Blog post. It’s worth reading (as is virtually all of Seth’s writing) but what caught my eye, was a comment he makes late in the blog.

Why aren’t more people doing this? (Blogging)

I know ...

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Getting More Website Traffic For Less Money

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It’s somewhat of the quest for the holy grail: How can I get more traffic to my website without spending a lot of money? As the number of websites continues to increase exponentially, getting noticed and heard in this increasingly noisy world, become a huge challenge.

But there is good news. You don’t have to spend a lot of money to get highly targeted traffic (and that phrase is the key) if you are willing to put in the work. If ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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Your Website’s Missing Page

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One of the basic questions everyone needs to answer whenever they’re thinking about creating or changing their website is, “What do I want visitors to do once they’re here?”

And the next question…”What do I want them to do, after they’ve done that first thing?”

Not surprisingly, the knee-jerk answer is, “I’d like them to hire me to do what I do, and pay me a lot of money to do it.”

OK, that’s ideal, but unfortunately not overly realistic. That doesn’t mean ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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What’s Your Point Of View?

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Well…it can’t be a complete surprise why so many experts just can’t seem to break out from the pack of whatever area of expertise their trying to break out of.

Sure they do good work. Clients like them (or at least think their adequate, or probably & most likely, inexpensive). But if truth be told, they’re one of many. Largely indistinguishable from all the others. And though they may fret and complain, and wish they were a true leader in their ...

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