How Blogging Can Get You More New Business

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One common question that comes up is, “Will blogging really get me more new clients?”

The answer is YES, and here’s why:

  •  A blog can help establish and sustain your position as a thought leader in your field.
  •  Each time you publish a blog post, it draws people to your site. If we correctly design the frame that appears around your blog post, your blog becomes a powerful tool for getting people to sign up for your email list and purchase other products and services you offer.
  •  You ...
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What’s Wrong With Your Website?

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It’s hard to find many people who are fully satisfied with their website. I talk with a lot of people about their marketing strategies, and when the topic gets to website design, I invariably hear, “Well we’re updating it.”

Even when they’re not.

Now granted your website may not be on the hall of shame at BoogerShame.com but a brief perusal shows that there are no shortages of mistakes one can make which turns your website into just another ...

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Your Website’s Missing Page

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One of the basic questions everyone needs to answer whenever they’re thinking about creating or changing their website is, “What do I want visitors to do once they’re here?”

And the next question…”What do I want them to do, after they’ve done that first thing?”

Not surprisingly, the knee-jerk answer is, “I’d like them to hire me to do what I do, and pay me a lot of money to do it.”

OK, that’s ideal, but unfortunately not overly realistic. That doesn’t mean ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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