How To Become A Recognized Expert

Posted by:

Imagine for a moment that that all of your prospects called you. In fact, imagine that there was a waiting list of clients all of whom were eager and qualified, waiting to speak with you. The good news is, that this can be readily accomplished if you focus on one primary goal. Becoming one of the recognized experts in your field. And the even better news is that this isn’t terribly difficult, if you follow a well-tread process.

For the past two decades I’ve been fascinated ...

Continue Reading →
0

Becoming famous in your niche

Posted by:

Most every niche has a guru. An expert. Someone who people pay attention to. Why isn’t that person you?

Here’s what people miss…

It’s more than just your “solution” that gets attention. In fact nobody cares about your “solution” until you’ve established a level of trust and credibility.

So, suppose you call on me (assuming you can get to me) and say you want to meet. Why would I want to do that? Maybe you’re recommended by someone I know. That may ...

Continue Reading →
0

How To Stand Out From Your Competition.

Posted by:

Obviously I don’t know you.

I don’t know what your hopes and dreams are for your business.

However, since you’re reading this, I imagine that figuring out a way to stand out from your competition, is a topic you’re giving some thought to.

But…you’re probably also skeptical about whether this is something that you can do. Will the business branding strategies you decide on really work?

I understand.

Hardly any of us want to go around beating our chest and saying “Look at ...

Continue Reading →
0

Business Branding In Your Niche. How To Become a Thought Leader

Posted by:

OK…yesterday we talked about the first step in business branding and becoming a thought leader, which is to define WHO you want to target. We don’t have the marketing muscle or financial resources to become extremely well known to everyone, so we need to pick our targets carefully.

And remember…defining your target market as Small Businesses, CEOs, Corporations or Baby Boomers is going to make it VERY difficult for you to get the visibility you want.

CEOs…tough. CEOs of retail ...

Continue Reading →
0

How To Become A Recognized Expert: Business Branding

Posted by:

I think that most of us want to be well known for what we do. At some level we’d like to be a business celebrity or thought leader in of our field.

And the good news is that it really isn’t all that difficult to do (as long as you keep a couple of things in mind). Hopefully, by sharing with you a little bit about my journey, I can make your road to business celebrity status a bit easier.

As you ...

Continue Reading →
0

Branding Your Expertise

Posted by:

One of the continuing challenges facing most small businesses is, how to differentiate themselves from the competition?

Ultimately, branding your expertise is about influencing a particular niche that consists of those who can either hire you or refer you business. In this short video, I share with you marketing strategies for becoming a thought leader.

OTHER POSTS OF INTEREST
Using Stories To Attract New Business
Does Social Marketing Work In B2B ...

Continue Reading →
0

Your Brand Story

Posted by:

Although using stories in a one-to-one selling situation is a powerful method for differentiating yourself from the competition, there’s another purpose for using stories that’s equally powerful.

I’m referring to your brand story.

This video tells what I call “an origin story“. In this case, it’s about the beginning and evolution of a company, but it’s an interesting model that could be adapted to a personal story about how you started in your profession. These origin stories are powerful stuff-they enable us ...

Continue Reading →
0

Branding & Differentiating Your Business Teleseminar

Posted by:

If you missed the live teleseminar about branding your business and specific strategies you can take to differentiate yourself from the competition, I recorded the event for you.

You can listen to the entire teleseminar here:

Or download it to listen to later by right-clicking this link: Branding Teleseminar

I hope you enjoy it
Mark

Learn more about our Gentle Rain Done For You Marketing Program

Mark Satterfield, Gentle Rain Marketing — Author, Marketing Consulting Expert, Lead Generation, Business Development, ...

Continue Reading →
1

Questions From Readers On Branding Strategies & Differentiation

Posted by:

Today I answer a couple of questions readers have asked about branding and differentiating your business from the competition.

Hi Mark, I’m a solo-HR consultant who previously worked in corporate HR. I’m worried that I won’t be taken seriously by the larger companies I most want to do business with and want to know how I can create a brand image that’s bigger than just me. Thoughts? Jason Arnold, St Louis, MO

Hi Jason- There’s a saying that “You can’t Out-McKinsey, McKinsey.” ...

Continue Reading →
0