What’s Wrong With Your Website?

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It’s hard to find many people who are fully satisfied with their website. I talk with a lot of people about their marketing strategies, and when the topic gets to website design, I invariably hear, “Well we’re updating it.”

Even when they’re not.

Now granted your website may not be on the hall of shame at BoogerShame.com but a brief perusal shows that there are no shortages of mistakes one can make which turns your website into just another ...

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Has Social Media Marketing Gone Mainstream? Results of a new study on client attraction strategies

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The answer is “Yes” according to b2b magazine. A recent study they conducted found that 47% of b2b companies involved in niche marketing, were heavily using social media as a key element. That’s a significant increase from the 28% who last year were engaged with social media. What this means is that social media has become the norm, and it’s now fully integrated into mainstream marketing activities of one of the most effective client attraction strategies.

So if you want more ...

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2 Questions Your Website Must Answer-A Strategy For Business Growth

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Your website needs to do a lot, but, most importantly, it needs to answer 2 questions.

When I visit, is it absolutely, crystal clear about…

*The problems you solve?
*The types of clients you help?

As an example…Go HERE

  • Who Do I Serve?
  • What Problem Do I Solve?
Now take a look at your landing page. Does it answer those two questions?

If not, that’s where you start. Remember,the beauty of the internet is also its weakness…speed. I can go to your website in ...

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Your Brand Story

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Although using stories in a one-to-one selling situation is a powerful method for differentiating yourself from the competition, there’s another purpose for using stories that’s equally powerful.

I’m referring to your brand story.

This video tells what I call “an origin story“. In this case, it’s about the beginning and evolution of a company, but it’s an interesting model that could be adapted to a personal story about how you started in your profession. These origin stories are powerful stuff-they enable us ...

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Making People Feel Smart About Doing Business With You

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I’m not quite sure why anyone decides to get into the grocery business. With margins of around 1%, one misstep and you’re hanging up the “Going Out Of Business Sign.” Not surprisingly, the grocery business is dominated by interchangeable large chains who manage to make the 1% margin work through volume.

Except for one chain.

Whose margins are around triple the standard.

As you may have guessed, I’m referring to Whole Foods (or, as more than one wag has put it, Whole Wallet.)

As ...

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What Story Are You Telling?

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Adding to the list of things I’m determined to be mediocre in, I’ve recently taken up tennis. Which is probably part of the reason why I found the recent Wimbledon tennis matches so fascinating.

Aside from some great tennis, the Wimbledon matches also offered up some great examples of advertising. Not surprisingly, the best ads were those that told great stories.

Now I’ll admit that technology infrastructure design leaves me not burning with desire to learn more. But, IBM’s ad with the ...

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An Overlooked Branding Technique that may be missing from your marketing strategy

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In today’s video I share an often overlooked technique for branding and differentiating yourself. It doesn’t cost any money to implement and when done consistently it can be enormously powerful. It’s an important element in your marketing strategy.

This video may take a minute to load so please be patient:

How To Get More New Clients Using Thought Leadership from Mark Satterfield on Vimeo.

Learn more about our Gentle Rain Done For You Marketing ...

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Branding & Differentiating Your Business Teleseminar

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If you missed the live teleseminar about branding your business and specific strategies you can take to differentiate yourself from the competition, I recorded the event for you.

You can listen to the entire teleseminar here:

Or download it to listen to later by right-clicking this link: Branding Teleseminar

I hope you enjoy it
Mark

Learn more about our Gentle Rain Done For You Marketing Program

Mark Satterfield, Gentle Rain Marketing — Author, Marketing Consulting Expert, Lead Generation, Business Development, ...

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Getting Known By Those Who Matter. The Personal Branding Of You.

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I’m fascinated by branding. Perhaps it’s because I worked for two large consumer goods companies, Pepsi & Kraft Foods, where brands are what they live and die for.

But, branding in the world of consumer goods is very different than what you or I should do for building a personal brand.

A good to place to start, if we’re going to create a branding strategy,whether it be a part of your website marketing plan or simply to attract more new clients, is ...

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How To Get Your Phone Calls Returned

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Mary Haven, who is a top rainmaker for her company believes that she gets her calls returned because her clients know that she has a wealth of knowledge about what’s going on in her industry. She can discuss business trends as well as who’s been promoted, demoted or changed jobs. This type of industry knowledge, or gossip, is very enticing. Taking a telephone call from Mary is really an opportunity to get updated on trends and who’s doing what in ...

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