Contrarian Approach to Business Branding

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I discussed last time the “preparation cornerstones” for business branding. To briefly reiterate, first you need a niche. None of us has the economic bandwidth to market to everyone. The tighter the niche, the easier it is to become the predominate player.

Secondly, you need a website. An often overlooked component of the site is that your niche should feel that it was specifically created just for them. This is what’s referred to as the message to market match. The ...

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