How To Become A Recognized Expert

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Imagine for a moment that that all of your prospects called you. In fact, imagine that there was a waiting list of clients all of whom were eager and qualified, waiting to speak with you. The good news is, that this can be readily accomplished if you focus on one primary goal. Becoming one of the recognized experts in your field. And the even better news is that this isn’t terribly difficult, if you follow a well-tread process.

For the past two decades I’ve been fascinated ...

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Becoming famous in your niche

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Most every niche has a guru. An expert. Someone who people pay attention to. Why isn’t that person you?

Here’s what people miss…

It’s more than just your “solution” that gets attention. In fact nobody cares about your “solution” until you’ve established a level of trust and credibility.

So, suppose you call on me (assuming you can get to me) and say you want to meet. Why would I want to do that? Maybe you’re recommended by someone I know. That may ...

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How To Stand Out From Your Competition.

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Obviously I don’t know you.

I don’t know what your hopes and dreams are for your business.

However, since you’re reading this, I imagine that figuring out a way to stand out from your competition, is a topic you’re giving some thought to.

But…you’re probably also skeptical about whether this is something that you can do. Will the business branding strategies you decide on really work?

I understand.

Hardly any of us want to go around beating our chest and saying “Look at ...

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Business Branding In Your Niche. How To Become a Thought Leader

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OK…yesterday we talked about the first step in business branding and becoming a thought leader, which is to define WHO you want to target. We don’t have the marketing muscle or financial resources to become extremely well known to everyone, so we need to pick our targets carefully.

And remember…defining your target market as Small Businesses, CEOs, Corporations or Baby Boomers is going to make it VERY difficult for you to get the visibility you want.

CEOs…tough. CEOs of retail ...

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How To Become A Recognized Expert: Business Branding

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I think that most of us want to be well known for what we do. At some level we’d like to be a business celebrity or thought leader in of our field.

And the good news is that it really isn’t all that difficult to do (as long as you keep a couple of things in mind). Hopefully, by sharing with you a little bit about my journey, I can make your road to business celebrity status a bit easier.

As you ...

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Branding Your Expertise

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One of the continuing challenges facing most small businesses is, how to differentiate themselves from the competition?

Ultimately, branding your expertise is about influencing a particular niche that consists of those who can either hire you or refer you business. In this short video, I share with you marketing strategies for becoming a thought leader.

OTHER POSTS OF INTEREST
Using Stories To Attract New Business
Does Social Marketing Work In B2B ...

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Contrarian Approach to Business Branding

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I discussed last time the “preparation cornerstones” for business branding. To briefly reiterate, first you need a niche. None of us has the economic bandwidth to market to everyone. The tighter the niche, the easier it is to become the predominate player.

Secondly, you need a website. An often overlooked component of the site is that your niche should feel that it was specifically created just for them. This is what’s referred to as the message to market match. The ...

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