What Lady Gaga Knows About Marketing Your Business

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The problem (to sum it up succinctly) is that you’re ignored. You simply cannot get on the radar screen of your niche market (and when you do-they generally aren’t interested in learning about what you have to offer.)

The reason is simple.

You’re chicken.

Which brings me to Lady Gaga and what she can teach you about reaching the types of people you want to do business with.

She isn’t afraid to stand out.

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How To Get Attention In A Noisy World: Client Attraction Strategies

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On a scale of 1-10 how well known in your industry are you? Let’s say 10 is that you’re one of the top internationally recognized people in your field, and a 1 means that your fan base largely consists of Mom.

Now…How well known would you like to be?

It’s a fair question, since not everyone wants to be extremely well known by those who can hire them, or refer them business (as surprising as that may sound)…Or at least that’s what ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Why Prospects Don’t Convert-Niche Marketing Strategies

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Few things are more frustrating than finally developing a system that attracts lots of new prospects, yet none of them turn into actual clients.

So today, I’d like to share a couple of thoughts that perhaps will be helpful. One is more tactical in nature, while the other may require a bit of a strategic shift. Both are worth thinking about.

Obviously, there are a host of factors that influence conversion, but I think that it’s important to recognize that simply driving ...

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Telling Stories To Achieve Business Growth

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Personally, I think this whole idea of trying to encapsulate your business in a single sentence, and focusing endlessly on creating a USP, is a bunch of hooey.

As a bit of historical perspective, the whole concept of USP was dreamed up by legendary ad executive Rosser Reeves of the Ted Bates Agency. The idea is that you focus on some claim (which may or may be a claim your competitors could also latch onto if they wanted to) ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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The Importance of Big Ideas

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What’s the toughest part of getting people to pay attention to you when you’re trying to attract more new clients?

Setting aside for the moment all the ideas on using video, social media, and other delivery methods, from a purely practical perspective, you’ll not attract the interest you desire if you don’t have a “Big Idea” behind whatever you create.

Copywriting giant David Ogilvy observed:
“It takes a Big Idea to attract attention. Unless your marketing contains a Big Idea, it ...

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How to tell a great sales story by doing this

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I think that telling sales stories is a bit like cooking. Most of us know the basics.

So why are only a few of us great chefs?

The key is that they understand how the ingredients fit together. They know when to add a “touch of this” and a “dash of that.” There’s a science to it, but there’s also an art.

I’m not sure the art can be taught, but the science certainly can. I firmly believe anyone can master the art ...

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How stories get you on the first page of google

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I was talking with my friend Jeff Hopeck of Killer Shark Marketing about Google and it’s ever changing algorithm that determines which websites get on the first page.

The two main variables have historically been links and content. They’re both still important, but the emphasis is now heavily tilting towards content.

And not just any content.

Nope, unfortunately taking one article, blog post or twitter feed and just reposting it over and over again won’t get you high in the rankings. In fact ...

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Differentiating yourself to get more new clients

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You can play it “too safe” when developing your marketing story. Here’s what I mean. Instead of looking at the competition and then doing something different, what is the typical reaction? They look at the competition’s site and largely copy the message. In marketing circles this is what is often referred to as “the mad rush to the middle.” It’s one of the prime reasons businesses have difficulty differentiating themselves from the competition.

Food for thought
Mark

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