Your welcoming video for your website

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Let’s talk about your website, and specifically the experience that people have when they first arrive.

Remember, one of the primary goals is to motivate visitors to join your community. In order to do that you lead a great lead magnet (free report, ect) and a welcoming video.

In this video we want to welcome people, communicate that we understand a problem they’re facing, and direct them to take action by downloading the free report. The goal ...

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Get prospects to call you with this simple technique

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I want to share with you today a simple technique to get prospects to call you. Actually, I’m going to give you two methods, which you can use independently or together, that will enable you to stop chasing after prospects. Let’s take a look at both of them.

The first is a simple sentence that you can use either at the end of your blog posts, or in the sequence of emails you send once someone opts-in for your free offer. ...

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Attracting The Wrong Type of Client

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I think that there are two types of clients we try to attract.

  1. The clients we have.
  2. The clients we want to have.

Unfortunately these two groups tend to be terribly different.

Quick example.

For many years I thought my clients were consultants, advisors and experts. In fact, my clients were aspirational consultants, advisors and experts. They either planned on starting a business, or they were so new that they didn’t fully realize how difficult getting consistent streams of new clients would be.

As I thought about this more, I ...

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Using Google Authorship To Get Your Content Read

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If you publish a regular blog article or are an expert seeking greater visibility, I hope you’re taking advantage of  the Google Authorship program. It’s a great way to get excellent visibility for your content, and best of all, it’s free. If you’ve been frustrated that more people aren’t reading the content you’re writing, this is a program you’ll want to sign up for. Here’s how it works and what you need to do.

In order to participate you’ll need to ...

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Dumb Ass Halloween Marketing Idea?

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As my friend Steve Harrison points out, one of the best ways to get publicity for yourself, or get your blog re-tweeted, or your article picked up, is to tie it into a current event. So since tomorrow is Halloween, you might want to think about how to connect what you do with my second favorite holiday.

But, you’ve also need to get your post opened, read and passed along. Interestingly the key to doing ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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How To Convert More Prospects-Do Free Consultations Still Make Sense?

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I recently I wrote about the initial free offer to encourage visitors to opt-in for list building purposes, and whether you should offer it for free, or charge for it. It shared some different models and hopefully it gave you some good food for though. If you missed the post, you can read it HERE.

The discussion on free offers raises the next question: Should the initial consultation be offered gratis or should you charge for it? For years, ...

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Why Is It Difficult To Develop A Business Strategy?

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Unfortunately, far too many businesses operate on hope. They hope that new clients will appear. They hope that they will get more referrals. They hope that they will achieve their business objectives.

But as we all know, hope is not a strategy.

Which raises an interesting question, Why is it so difficult for many companies to develop a marketing and business strategy?

My friend Dick Albu has some interesting perspectives that I thought you would enjoy reading. Here is his perspective.

Are You Still Struggling With ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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What marketing coaches don’t tell you

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My friend Steve Harrison has a wonderful saying. “It’s easy to get enthusiastic about things, the most difficult part is staying enthusiastic.”

So how do we stay enthusiastic, especially about things that have a long birthing process (such as implementing a marketing plan)?

A large part of the answer rests with another question. How important is it to you? Granted, everyone wants either a bigger business, a more profitable business and attract more new clients. But the real issue is, How important ...

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