Beating your competition

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Let’s talk about competition. Although it may sound a bit strange, ideally what you want is bad competition. What I mean by this is that there are enough competitors to make you feel good about the viability of the niche, but they’re doing a lousy job at marketing their products or services. By implementing a marketing funnel, you should be able to capture a nice share of the market.

If there’s intense competition in a niche and they seem to be doing ...

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Stop Being The “Best Kept Secret” In Your Market

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If there is one problem that perplexes business owners more than others, it’s, “How do I differentiate my business from the competition?” This is a particularly challenging issue for services businesses.

So how can a consultant, advisor, or other services provider differentiate themselves from the competition? What’s the best way to stand out amid an ever increasingly competitive world? For many of the most successful companies the answer is increasingly to focus on telling stories. If you want more referrals or ...

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How To Differentiate Yourself From The Competition

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I think you’ll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That’s a mistake since the few who take the time to actually work through the complexity, reap enormous benefits. So what’s my point?

When people think about marketing they tend to focus on the Quick & Easy stuff. “Let’s create a logo.” “Let’s send out a sales ...

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