Your Website’s Missing Page

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One of the basic questions everyone needs to answer whenever they’re thinking about creating or changing their website is, “What do I want visitors to do once they’re here?”

And the next question…”What do I want them to do, after they’ve done that first thing?”

Not surprisingly, the knee-jerk answer is, “I’d like them to hire me to do what I do, and pay me a lot of money to do it.”

OK, that’s ideal, but unfortunately not overly realistic. That doesn’t mean ...

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The Secret Power of Social Media as a Search Engine

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I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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