Monetizing Your Blog

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Here’s an interesting idea courtesy of our friends at PERE News which covers what’s going on in the world of real estate private equity. It’s a strategy that can be adapted for most any company that offers high-value blog content.

The idea is a simple one. Subscribing to the blog is free, but you have to be a paid member in order to read the content.

Clever idea.

Naturally this only works if you’ve got really interesting and/or current content. A large ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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Narrative Advertising

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Just in time for the new year comes the next big buzzword, Narrative Advertising. However, this is likely to be more than just a passing fad.

A recent article in INC Magazine points out that content is now being used increasingly in the b2b space as a compelling tool for engaging visitors and building relationships. But (and this is a big “but”), when I say that content is important, I’m referring to more than just the oh-so-common and usually ...

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I’m too busy for marketing

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From a practical perspective, marketing can become awfully time consuming. I mean who really has the time to blog, twitter, facebook, linked-in, develop interesting free reports, drip market….as well as take care of your current clients?

It’s easy to caught up in all the things that you feel you should be doing. When you get feeling overwhelmed remember, if you make a great offer on your website that resonates with people who visit, you’ll get a large percentage who will opt-in. ...

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Marketing With Information. How to use content marketing strategically.

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Suppose with just a one hour-long effort you could…

*Create a kick-ass free offer that would get prospective clients interested in what you do. And…

*Provide the content for the squeeze page that promotes it. And…

*Create a great video that you could sell for $595? And…

*Create a MP3 audio you could add to the video package and raise the price to $695? And…

*Create a content-rich booklet, you could add to the video and audio package and now price your information product at ...

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