Why I Delete Your Emails

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Here’s why I delete your emails (and a simple solution you can implement today that will get me reading them again).

Ready? Here’s why…

I’m not interested.

Big surprise.

If someone’s interested in your emails, they’ll read them.

If they’re not, they won’t.

Pretty simple.

Pretty obvious.

So, why don’t you just send emails that they’ll be interested in?

That seems like a pretty simple solution. But…

How do we know what they’re interested in?

The answer?

We ask them. Here’s what I mean.

Someone opts-in to your list. The next day (while ...

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A Great Follow-Up Email Sequence

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To set the stage, let’s remember that there are two components to the marketing system.

  1. Get new prospects to engage with you and become subscribers.
  2. Convert those prospects into actual paying clients.

The role of the email sequence is on the CONVERSION side of the equation. It’s real tricky to get brand new people to opt-in using cold emails, so personally I wouldn’t recommend it.

The question now becomes, once they’ve opted in-what should you send them? I recommend a series of 7 emails ...

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Do Free Offers Still Work as a Marketing Strategy?

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For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?

Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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Your Website’s Missing Page

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One of the basic questions everyone needs to answer whenever they’re thinking about creating or changing their website is, “What do I want visitors to do once they’re here?”

And the next question…”What do I want them to do, after they’ve done that first thing?”

Not surprisingly, the knee-jerk answer is, “I’d like them to hire me to do what I do, and pay me a lot of money to do it.”

OK, that’s ideal, but unfortunately not overly realistic. That doesn’t mean ...

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I’m too busy for marketing

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From a practical perspective, marketing can become awfully time consuming. I mean who really has the time to blog, twitter, facebook, linked-in, develop interesting free reports, drip market….as well as take care of your current clients?

It’s easy to caught up in all the things that you feel you should be doing. When you get feeling overwhelmed remember, if you make a great offer on your website that resonates with people who visit, you’ll get a large percentage who will opt-in. ...

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How to tell a great sales story by doing this

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I think that telling sales stories is a bit like cooking. Most of us know the basics.

So why are only a few of us great chefs?

The key is that they understand how the ingredients fit together. They know when to add a “touch of this” and a “dash of that.” There’s a science to it, but there’s also an art.

I’m not sure the art can be taught, but the science certainly can. I firmly believe anyone can master the art ...

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How To Get More People To Buy From You

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I think it’s a safe assumption that you’d like more people to buy from you. But, you want to do that in a way that’s classy, professional and isn’t overtly “salesy”.

Here’s the process I use, perhaps it will be helpful to you. I didn’t invent it myself but picked it up from one of the experts I follow, Frank Kern. The point is that it works for me, it’s worked for many of my clients, and if you give ...

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What Do You Read?

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OK…you’ve promoted your free offer and now have a list of subscribers. The question now becomes, “How do I come up with topics to write about?” or what should I be communicating when writing blog posts.

That’s an important question since “staying in touch with your subscribers” is arguably the most important part of the whole marketing strategy. Somewhat ironically, it’s also the part that people tend to give the least amount of attention to.

If the swing-thought is to ...

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