The Reality of Building Relationships

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The reality is that most business relationships don’t amount to much. Personally, I blame social media.

It used to be that having a relationship with someone meant something. There was a bond of trust. You knew each other and the relationship was something of value.

Now it’s about quantity and superficiality.

Facebook likes

LinkedIn connections.

The saddest part is that people really think these are relationships.

And they put a lot of time and effort into increasing their numbers.

But they’re not.

Case in point. (You’ve undoubtably experienced ...

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Social Media For Providers of High Value Services

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Social media is a constantly moving target. What works today may, or may not, work tomorrow. So please keep today’s advice in the context that six months from now the social media world is likely to have changed.

That said, we’ve been doing a lot research, and spent a lot of money, to determine which of the social media platforms perform best for consultants, advisors and experts.

It’s become clear that the days of covering all the bases on social media have ...

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Marketing God: Churches turn to the web, social media to attract members

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One of the problems with many marketing and branding initiatives is the tendency to look at only what others in your industry are doing. I’ve found that the more we look at how other non-related fields are dealing with client attraction issues, the more we can create marketing programs that truly differentiate us from the competition.

Case in point, is religion, or more specifically, how churches are implementing marketing programs to attract new members. As competition grows, church marketing is increasingly ...

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Does Your Strategy For Business Growth Really Depend On Making Lots More New Contacts?

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One byproduct of living in the social media age is what my friend Eric refers to as “Connection Envy”. For example, I was feeling quite proud of my 7000+ connections on LinkedIn, until I got an email from a friend who said that he was being limited by LinkedIn since he had passed the 30,000 connection mark.

I’ve given up on ever being uber-popular on Facebook. Aston Kutcher killed my competitive instinct for having friends, when he surpassed 1 million a ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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The Secret Power of Social Media as a Search Engine

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I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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