How To Quickly Create Your Free Report and Attract More New Clients

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Since the name of the game is to attract more new clients by building a relationship with them before we ask them to buy stuff from us, it stands to reason that we need to know who they are in order to send them our drip marketing sequence.

Which is why we need to have at least one (if not more) free offers on whatever page visitors are arriving at. (And remember, they may be coming to your site for the ...

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Do Free Offers Still Work as a Marketing Strategy?

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For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?

Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...

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How To Triple Readership of Your Free Reports

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It’s one thing to offer a free report on your website in order to capture opt-in information on visitors. Unfortunately, it’s often an entirely different ballgame to actually get people to request and read it.

So let’s change that.

There are 2 things you want to focus on.

#1 is a great HOOKY HEADLINE. I’ve written about this extensively elsewhere.

#2…create content that’s interesting to read.

One way to do that is by using the Q&A model.

Think about all the reasons why people ...

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