One of the biggest challenges facing consultants, experts and advisors, is how to stand out from the pack. As one might guess, the primary benefit of becoming a recognized expert is that it draws potential clients to you, rather than you having to chase after them.
Case in point.
If you ask most consultants and advisors how they get new clients-you’ll hear, “Referrals.”
Nothing wrong with that.
However, in most cases, it’s not the referral that calls them.
Rather, the advisor learns of a referral, perhaps ...Continue Reading →