Posts Tagged ‘guerilla marketing ideas’

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Marketing With Information

Friday, October 14th, 2011

Suppose with just a one hour-long effort you could…

*Create a kick-ass free offer that would get prospective clients interested in what you do. And…

*Provide the content for the squeeze page that promotes it. And…

*Create a great video that you could sell for $595? And…

*Create a MP3 audio you could add to the video package and raise the price to $695? And…

*Create a content-rich booklet, you could add to the video and audio package and now price your information product at $795.

Or…you could just give everything away for free and have a monstrously effective lead generation machine.

All with about an hour’s worth of work.

Here’s how.

Rent a room somewhere. Might be at a hotel, or even better, at one of those office suites that are in virtually every city.

Invite some clients or prospective clients to come to hear you speak about your topic. (Maybe you charge/Maybe you don’t.) Try to get at least a dozen people.

Video tape the presentation. (Personally, I’d spend a few bucks to get it done professionally. It doesn’t cost a lot of money.)

Edit down the raw footage. If you use a Mac you can do it yourself using iMovie. I’m sure there’s a comparable program for those still using PCs. This becomes the video component of your information product.

When you do your presentation start off with an overview of what you’re going to be covering. This is the segment that you use on your squeeze page to promote the program.

Pay some kid a few bucks to strip out the audio portion of the video which you can then offer as a separate bonus. A lot of people like to listen to content rather than watch video, so it’s nice option to offer.

Pay a few more bucks to get the audio transcribed and now you’ve got a nice content-rich booklet to offer along with the video and audio.

If you don’t want to create an information product to sell, then just use the video of you doing the introduction as a hook to a free mini-course that offers segments from the rest of the video you shot.

If you line your ducks up in a row, this can basically be done over a weekend. I did a version of this when I created my Gentle Rain Blueprint program. You can see the final result here.

Food for thought
Mark
This free mini-course teaches you how to write a great sales letter.

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Why Do I Recommend You?

Thursday, October 13th, 2011

I recommend you because…

1) You helped me solve a problem.
2) You were easy to work with.
3) You care about my needs.
4) I feel smart when I use your services.
5) Others I respect recommend you.
6) Because you asked me to.
7) Because I like you.

There are undoubtably more.

But, if these are the reasons for why people recommend you, shouldn’t these be what you focus on in your business?

1) Are you the absolute master at what you do, or are you over-relying on yesterday’s solutions to today’s problems?

2) Is it easy to work with you? Have procedures crept into your way of doing business that are frustrating to your clients?

3) How do you demonstrate that you really care about your clients?

4) What experience do your clients have when working with you? Are you a Wegmans or Dick Dirts Discount House of Horrors? (This often overlooked point is especially crucial if you’re focusing on the affluent market or other hard to reach prospective clients.)

5) Are you taking proactive steps to become well known and respected in the niche community your serve?

6) Are you proactive in seeking recommendations and referrals?

7) Is your ongoing communication focused on building relationships and making friends or impressing others with how smart you are? Do you tell great stories about all the aspects of your business?

Good food for thought.
Mark
Yes, I’d love for you to recommend this blog to others you know. They can get on the list by signing up HERE. Thanks!

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Are you Interested or Interesting?

Tuesday, October 11th, 2011

Although they’re not my favorite thing to do, I just returned from a networking event.

Have you ever noticed that you run into two types of people?

The majority are those who work very hard at attempting to be interesting.

The others are those who are sincerely interested in you and what you do.

If you’re like me, people who try oh-so-very-hard to impress me with how interesting they are, achieve the exact opposite result. Not surprisingly those who show a sincere interest, are the ones that I’m ultimately the most impressed with.

Goodness knows, I’ve fallen into the trap of trying to be interesting. It’s usually because I’m feeling insecure and unfortunately, it never seems to work. Whereas, when I relax, and really focus on the the person I’m speaking with, that’s when relationships starts to take flight.

On the one hand, this seems kind of obvious. But, if that’s the case, why do we run into so many people working hard at being interesting, and so few who really show that they’re interested in us?

Food for thought.

Talk soon
Mark
Part of what keeps our interest in a well told story.

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Why Isn’t He Remembered?

Wednesday, October 5th, 2011

October 5th marks the birth anniversary of the 21st President of the United States.

If you’re struggling to remember who that was (Chester Alan Arthur, of course) and even after having acquired the knowledge, it still means little, you’re not alone.

But why is former President Arthur relegated those who held the office, but are largely forgotten?

My theory is that it’s because there are no great stories associated with him. And without stories, we just don’t remember Presidents, people or businesses.

Which brings up an interesting question. How memorable are you? What are the stories you tell (and that others repeat) that enables you to break out of the pack?

Stories are powerful, but ironically they’re one of those things we don’t do a good job of creating and communicating.

Which is why…(Blatant plug coming)…if you haven’t already, you should read my book on using stories to persuade others. You can grab a copy here.

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Facebook For The Affluent?

Tuesday, October 4th, 2011

Social media has found a new resource for those targeting the ultra-affluent, and ten nationally ranked firms, catering to the wealthy, have jumped on board.

Equilar Atlas contains profiles of about 250,000 chief executive officers, board members and executive directors at almost 5,000 public companies and 5,000 nonprofits.

Similar to LinkedIn, once your contact information is loaded into the system, you’re provided with an extended graph that illustrates how you’re connected to this very exclusive network of individuals.

But, it’s not an inexpensive network to join. The cost is $10,000 annually for unlimited access to the database for the first three users and $2,400 for each additional person.

Is it worth the investment?

Since people marketing services to the affluent already know who the wealthiest CEOs are, the database may be most helpful in revealing names and compensation for CEOs of smaller public companies that may be below the radar.

What has been your experience with using social networks for developing relationships with the affluent? Tangible results or is it just more hype than substance?

Private Consultations For Those Seeking To Implement A Client Attraction System

What’s really working for marketing to the affluent? Invite author and marketing strategist Mark Satterfield to speak at your next conference. Email Barb@GentleRainMarketing.com for details.

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What’s In It For Me?

Thursday, September 1st, 2011

Let’s spend a few minutes talking about…how to get people to do what you want.

The goods news is that it’s not terribly difficult. It’s more about changing how you “frame” what you’re communicating, than it is anything else.

So let’s put it into context.

Remember that the process of getting new clients is just that…a process. We need to move people through a series of steps. I’ll admit it would be great if we could shortcut the process, but the reality is that we can’t.

Step #1: Get them to pay attention to us. (Which falls into the category of “more difficult than one-would-think”. It’s not that people read or hear your message and reject it, they simply ignore what you’re trying to communicate.)

Step #2: Build trust and credibility. We don’t go from first date to marriage all in one evening (usually). High-value services can hardly be categorized as an impulse buy. That’s why the stay-in-touch-messages are so crucial. (Quick tip: Quit trying so hard to impress your readers, and focus on getting them to like you.)

Step #3: Get these prospects, who you’ve worked so hard to acquire and nurture, to actually hire you or buy stuff from you.

As most of you know, I’m a big believer in joining coaching programs. Back a few years ago I did John Carlton’s program. For those of you who don’t know him, John is a true persuasion master and holds the title of the world’s most “ripped off” copywriter. He’s an absolute genius at getting people to buy stuff.

John taught me something that’s literally enabled me to sell hundreds of thousands of programs, books, coaching and consulting.

The only problem with it is that it’s deceptively simple.

When I tell you what it is, you’ll claim to “know it” already.

In fact, you’ll probably say that you’re doing it already. But odds are…you’re not.

So here it is.

People will do what it is in their self-interest to do.

In other words they don’t give a squat about what you offer…

…UNLESS you can position it so that it’s in their self-interest to hire you or buy from you.

And how do you determine that?

One simple question.

What’s in it for me?

That’s the mindset you need when you sit down to talk to someone about your services.

Or, write copy for your website.

Or, write a sales letter or email.

Put yourself in the shoes of your prospect…pretend you’re that person, and ask, “What’s in it for me?”

Remember, your prospect doesn’t care a drip about what you do. They only care about what it can do for them.

Good food for thought,
Mark
Blatant Promotional Pitch…Please do not click here, I’m only trying to sell you stuff.

Really…this is just promotional stuff. You don’t need to learn more stuff. You need to DO more stuff.

Which if you a finally ready to do, then this link is the one you want to click.

Not this one.

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An Alternative To Free Reports

Monday, August 29th, 2011

By now I’m sure you’re in agreement that the easiest way to start the relationship building process is to give your prospects something for free.

It’s rather hard to argue that this is not a good idea.

Although there are a number of different mediums you can use to disseminate your information, (I’m a big fan of video), reports are still the workhorse that most people use.

But, let me share with you an alternative that you may want to consider.

Instead of a single report, consider breaking your content into a series of communications and offering it as a “mini-course”. (You can see an example HERE.)

Why would you want to do that?

Remember that the primary reason we offer free information is to get people onto our subscriber list so we can send them ongoing messages. Those messages are what’s going to convert prospects into paying clients.

These messages are most typically going to be sent out as emails, so we want our prospects/subscribers to get in the habit of opening and reading our email messages.

An easy way to accomplish that goal is to have the first few messages you send them be the mini-course they just signed up for. This not only gets them in the habit of reading your emails but you can insert sneaky marketing messages into the text. Like this:
******************************************
I’m aggressively looking for a small number of qualified people who can learn our marketing system to handle the overwhelming demand for our services. Learn More Here.
********************************************
Food for thought.
Mark
Jump start your Fall Marketing by doing this

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You may be interested in getting this

Tuesday, August 23rd, 2011

I just finished writing an article that you may be interested in receiving.

Although it’s titled Gentle Rain Coaching-Is It Right For You?, it’s really my observations on establishing a vision for your company, avoiding some of the traps that hinder our success, and the journey I took to take my business to the high six figures.

It’s also about some of the frustrations that are unique to those of us who run small consulting or advice-giving businesses.

If you would like to read it CLICK HERE

But do me a small favor? If you request it please take the time (it shouldn’t take more than 15 minutes) to read it. Regardless of whether you decide to become a coaching client of mine, I think you’ll find it contains a lot of good food for thought. Things to reflect upon. Things to consider as you as move forward on the entrepreneurial journey.

Thanks

Mark

PS: CLICK HERE to get it

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New Billionaire’s Rules For Success

Monday, June 27th, 2011

It looks like Bob Parsons, founder & CEO of GoDaddy.com will join the ranks of newly minted billionaires as his company is acquired my KKR.

One thing I love about Parsons is the joie de vive with which he lives his life and runs his business. Case in point, his rules for success. You can read them HERE

All good points to keep in mind for all of us.

Talk soon
Mark
For the 5% who are committed to getting outside their comfort zone when it comes to attracting more affluent clients.

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How To Write A Great Sales Letter

Monday, June 6th, 2011

Here’s a sales letter template (you could also use it as an email) for attracting brand new clients.

Sales letters are an often overlooked lead generation tool but they are very powerful when selling to a niche market.

This has worked well for me and many of my clients. I think it will work well for you too.

Not surprisingly, sales letters are just one part of an overall marketing system. If you’d like me to work with you on implementing a client attraction system that works 24/7/365 the information here will be of interest.

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