Finding a great JV partner

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The ideal JV partners are people selling complementary (as opposed to directly competitive) products or services to the same customer base as you. Finding these people starts with the questions, “Who already has relationships with the people that I’m trying to sell to? How does what I have fit with what these people are already selling to their market?”

Sometimes there’s a natural fit: Realtors are a natural JV partner for mortgage brokers. Financial advisors and ...

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