Once you’ve selected a format for your lead magnet, your next task is to decide on a subject. That’s going to provide you with the “hook” which is what you’ll be promoting in your ads, direct mail copy or however you decide to promote the availability of the free offer. Lead magnets live and die based on whether the topic is one that people will want to grab.
So, to begin, you want to ask yourself a series of questions
What’s the ...Continue Reading →