LinkedIn Groups: A Great Source For Leads

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If you’re not already, joining groups on LinkedIn is a great way to get a lot of very high quality leads.

Let’s drill down and discuss how precisely to leverage this.

All you have to do is put your keywords in the search box at the top of any LinkedIn page, and groups will show up in the results. Also, LinkedIn will suggest groups they think you will like based on the information you have filled out on your profile. Just click ...

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How To Get Great Leads With LinkedIn

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Obviously, social media has gotten a lot of buzz-particularly for consultants, experts and advisors who are looking to attract more new clients. However, the results most people experience are disappointing, so let’s take a look at a strategy that works very well and best of all…doesn’t require an outlay of cash.

The first question is where on the social media landscape do you want to focus? If you’re targeting C-Suite executives, affluent clients, or B2B executives, I’d focus on LinkedIn. Facebook ...

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Has Social Media Marketing Gone Mainstream? Results of a new study on client attraction strategies

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The answer is “Yes” according to b2b magazine. A recent study they conducted found that 47% of b2b companies involved in niche marketing, were heavily using social media as a key element. That’s a significant increase from the 28% who last year were engaged with social media. What this means is that social media has become the norm, and it’s now fully integrated into mainstream marketing activities of one of the most effective client attraction strategies.

So if you want more ...

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Does Your Strategy For Business Growth Really Depend On Making Lots More New Contacts?

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One byproduct of living in the social media age is what my friend Eric refers to as “Connection Envy”. For example, I was feeling quite proud of my 7000+ connections on LinkedIn, until I got an email from a friend who said that he was being limited by LinkedIn since he had passed the 30,000 connection mark.

I’ve given up on ever being uber-popular on Facebook. Aston Kutcher killed my competitive instinct for having friends, when he surpassed 1 million a ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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The Secret Power of Social Media as a Search Engine

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I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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