Unfortunately, far too many businesses operate on hope. They hope that new clients will appear. They hope that they will get more referrals. They hope that they will achieve their business objectives.
But as we all know, hope is not a strategy.
Which raises an interesting question, Why is it so difficult for many companies to develop a marketing and business strategy?
My friend Dick Albu has some interesting perspectives that I thought you would enjoy reading. Here is his perspective.
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