Why Prospects Don’t Convert-Niche Marketing Strategies

Posted by:

Few things are more frustrating than finally developing a system that attracts lots of new prospects, yet none of them turn into actual clients.

So today, I’d like to share a couple of thoughts that perhaps will be helpful. One is more tactical in nature, while the other may require a bit of a strategic shift. Both are worth thinking about.

Obviously, there are a host of factors that influence conversion, but I think that it’s important to recognize that simply driving ...

Continue Reading →
0

Being Interesting

Posted by:

Browsing through FastCompany.com I came across an interesting comment.

Interesting is tougher than it sounds.

Very true and often overlooked. Particularly by those of us who are trying to stay visible in an increasingly noisy and crowded marketplace.

The “true” part is readily understandable (at least to anyone who’s ever sat down and tried to write something that engages or intrigues an audience). But why “overlooked”?

It has to do with what I call Social Media and Power of Deception.

I think that while social ...

Continue Reading →
0

A Good Yarn For Marketing Services

Posted by:

Interesting perspective from Ralph Lauren, who for more than 40 years has built a clothing empire on an idealized version of the American upper class.

What makes his marketing particularly interesting is the story behind the brands. As reported in Fortune, “His style tells a story and the story is Gatsbyesque.”

Which raises a question, what does your marketing aspire to and how can you position your products or services to meet that desire?

Although, on the surface this might seem to ...

Continue Reading →
0

Making Marketing Accountable

Posted by:

The recent meetings between Facebook’s Carolyn Everson and senior marketing leaders from Coca-Cola, Unilever and Wal-Mart, underscores the disconnect between “popular” marketing activities and those that can be held accountable for results.

I’ve long been skeptical of most social meeting platforms, despite the zealots who claim that significant business comes from Tweeting and Liking and Pinging Pictures (or whatever Pinterest’s value proposition is). Given the community I serve, LinkedIn is about the only social platform that makes sense, but even ...

Continue Reading →
0

Niche Market Case Study

Posted by:

As the Wall Street Journal reports today some law firms are carving out a highly successful niche, targeting husbands who fear being underdogs in child custody, property and money during divorce settlements.

A great case study in successful niche marketing, with lessons that are applicable to all of us, regardless of what we market.

What makes this case particularly interesting is that not only has the firm identified an underserved market, but they have zeroed in on the key issues ...

Continue Reading →
0

I’m too busy for marketing

Posted by:

From a practical perspective, marketing can become awfully time consuming. I mean who really has the time to blog, twitter, facebook, linked-in, develop interesting free reports, drip market….as well as take care of your current clients?

It’s easy to caught up in all the things that you feel you should be doing. When you get feeling overwhelmed remember, if you make a great offer on your website that resonates with people who visit, you’ll get a large percentage who will opt-in. ...

Continue Reading →
0