What Are The Three Client Personality Types?

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As we’re aware, not all clients or prospects are the same. We’ve all heard about introverts & extroverts, and most everyone has done the Meyers Briggs (or some variation) at some point in their lives. However, what I want to focus on today is how people consume information. If we vary our communication style slightly, in order to appeal to the widest possible range of individuals, we’re going to get a lot more people consuming our information, and ultimately more sales. So ...

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What’s In It For Me? The key question any marketing strategy must answer

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Let’s spend a few minutes talking about…how to get people to do what you want.It’s a crucial component of any marketing strategy.

The goods news is that it’s not terribly difficult. It’s more about changing how you “frame” what you’re communicating, than it is anything else.

So let’s put it into context.

Remember that the process of getting new clients is just that…a process. We need to move people through a series of steps. I’ll admit it would be great if we ...

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