Differentiating Your Business From The Competition

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A common challenge most business owners face is how to differentiate themselves from their competition. As many can attest, developing a marketing statement that conveys what is unique or different about your business has become increasingly difficult.

So what truly makes your business unique? Interestingly the one thing that you want to focus on has little to do with your actual product or service. It has nothing to do with your opinion about how great it is. What makes your business ...

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