Developing Your Pitch Book

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It’s a commonly overlooked component of the sales process-yet if you want to close more deals with more prospective clients-it’s a crucial component.

I’m referring to the Pitch Book.

  • You need it if you’re marketing high value services.
  • You need it if you’re marketing alternative investments to accredited investors.
  • You need it if you’re seeking luxury real estate listings.

Simply put…you need it.

So what is your Pitch Book and where does it fit into the marketing/sales funnel?

Simply put, your Pitch Book is a 10-15 page ...

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Using Power Colors On Your Website & In Your Marketing Letters

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When people visit your website or read your marketing materials the first thing that will register in their mind is the color that you use. The right color can actually motivate your visitor to stick around and learn more about who you are and what you offer. Choosing the wrong color will make them flee like like the most skittish cat.

It is a known fact that the use of color can change people’s moods, emotions, feelings, and behavior. Thus, in ...

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