How To Use Sales Stories For Rapid Business Growth

Posted by:

I wrote earlier about using stories for achieving rapid business growth and got a few email responses. Most of them raised a concern or being a bit uncomfortable about sharing too much personal information on their website or in their marketing materials.

It’s a valid concern so let me try to be helpful.

Ultimately, the only truly unique thing about us is…us. By that I mean that despite how talented we are, how good our service is, from a practical perspective, there ...

Continue Reading →
0

Do Free Offers Still Work as a Marketing Strategy?

Posted by:

For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?

Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...

Continue Reading →
0

How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

Posted by:

Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

Continue Reading →
0

The Power of the Soft Sell

Posted by:

There’s certainly a lesson to be learned from USA Today’s article about marketing to high-end buyers.

Setting aside the issue of what you sell, or precisely who you sell it to, there are two important lessons that can be learned here.

The first is that very often (especially if you’re marketing high-value services) is that less-is-more. Too often there is a tendency to come straight at people with the service you offer or the solution you provide. If we’ve learned ...

Continue Reading →
0

Get Into The Stream

Posted by:

I was reading the interview Jeffery Katzenberg did at Syracuse University as a part of USA Today’s CEO Forum. One comment he made caused me to pause and think.

You need to get into the stream.

Katzenberg was referring to the importance of heading in the direction of something that interests you, but I think it’s more than that.

There are a lot of streams you can follow. Lots of niche markets you can serve. Why not focus on the one that excites ...

Continue Reading →
0

The Power of Sales Stories

Posted by:

The power of using sales stories was brought home to me recently when Marian and I were house hunting.

We made the decision a couple of months ago not to move from Atlanta to Pinehurst NC. (It’s a delightful community but unfortunately just a bit too small for us.) With that decision under our belt we then realized that if we were going to be here for the long term, staying in a 4-story house just wasn’t going to work. (The ...

Continue Reading →
0

Intimate Client Events-a great affluent marketing strategy

Posted by:

Although today’s most is primarily directed to those who are seeking to build relationships with the affluent market, I think you’ll find that it contains some great ideas regardless of the niche you serve. It’s proven to be a great affluent marketing strategy, but I’d be interested in how others have applied it to their businesses.

If you’ve been in business for any length of time, it’s likely that you’ve at least considered using seminars as a method for promoting your ...

Continue Reading →
0

A Mindset That’s Getting In Your Way

Posted by:

If I asked you, “How much do you spend to get a new client?” what would you tell me?

I’d imagine that many of you would say, “I don’t know”.

Others would tell me, “Zero”.

Which is a problem.

There’s a marketing mindset that says, “I shouldn’t have to spend anything to get a new client.”

You need to change that mindset.

Seriously.

Business development, marketing, client attraction, call-it-what-you-like, is all about two things.

Message & Math.

You’ve got to have the right message. The right story that differentiates ...

Continue Reading →
0

Advanced Tool For Great Sales Presentations

Posted by:

As you develop your sales stories and presentations to attract more new clients, one factor you’ll want to give consideration to is what’s referred to as the “arc”. This is more than simply the length of the story, although “long arc” stories are, as one might surmise, longer than short arc ones. This is a strategy you can use in your website marketing and all of your ongoing communication.

Stories are usually told in self-contained units. “Here’s the beginning. Here’s the ...

Continue Reading →
0

Your Assistance Would Be Appreciated

Posted by:

I wanted to let you know that my newest book, “Unique Sales Stories: How To Get More Referrals, Differentiate Yourself From The Competition & Close More Sales” comes out today.

As a subscriber to my newsletter I’d like to offer you a free copy of my book (for a nominal mailing and shipping charge). You can get HERE

Now…if you take me up on this offer, there is a favor I’d like for you to do me.

Once you’ve read the book ...

Continue Reading →
0
Page 1 of 4 1234