What Lady Gaga Knows About Marketing Your Business

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The problem (to sum it up succinctly) is that you’re ignored. You simply cannot get on the radar screen of your niche market (and when you do-they generally aren’t interested in learning about what you have to offer.)

The reason is simple.

You’re chicken.

Which brings me to Lady Gaga and what she can teach you about reaching the types of people you want to do business with.

She isn’t afraid to stand out.

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Does Your Strategy For Business Growth Really Depend On Making Lots More New Contacts?

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One byproduct of living in the social media age is what my friend Eric refers to as “Connection Envy”. For example, I was feeling quite proud of my 7000+ connections on LinkedIn, until I got an email from a friend who said that he was being limited by LinkedIn since he had passed the 30,000 connection mark.

I’ve given up on ever being uber-popular on Facebook. Aston Kutcher killed my competitive instinct for having friends, when he surpassed 1 million a ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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Your Strategy For Business Growth Is The Difference Between a Real Business & an Aspiration

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Interesting article in Inc Magazine on the differences between having a strategy for business growth, and delusional aspirations. It reminded me of a comment Dan Kennedy made, “Just because someone has a need for your services, doesn’t mean it’s a good business to be in.”

I learned that the hard way after publishing one of my first books, How To Negotiate The Raise You Deserve (Which I notice on Amazon you can buy a new copy for ...

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Why Prospects Don’t Convert-Niche Marketing Strategies

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Few things are more frustrating than finally developing a system that attracts lots of new prospects, yet none of them turn into actual clients.

So today, I’d like to share a couple of thoughts that perhaps will be helpful. One is more tactical in nature, while the other may require a bit of a strategic shift. Both are worth thinking about.

Obviously, there are a host of factors that influence conversion, but I think that it’s important to recognize that simply driving ...

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Avoid Becoming Overwhelmed With Marketing

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I think the biggest problem many of us face when it comes to marketing, is that we simply get overwhelmed. There just seems to be so many moving parts that it’s easy to throw up one’s hands and say, “I give up.”

While that’s understandable, the reality is that you’re probably never going to get out of the feast-or-famine business cycles, or take your business to the level you desire, without some sort of marketing system in place.

And that word “system” ...

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Presentation to the Kettering Executive Network

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Thanks so much to David Jenson of the Kettering Executive Network for inviting me to speak this morning. I enjoyed sharing with the group the structure and the methodology for using sales stories in both one-2-one selling situations and for branding your company. I think it’s clear that stories are much more than a “soft” tool for persuasive communication. When used in a strategic manner, they enable us to overcome objections and build an emotional connection with our prospects and ...

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The easy way to get a waiting list of clients

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After 20 years of advising individuals and organizations on how to attract brand new clients, I’ve become a firm believer that most people make client attraction far too difficult.

If you focus on just 2 things you can have as many new clients as your business can handle. Remember the over-arching philosophy of Gentle Rain: “Build relationships first. Sell stuff second.” Or as my Dad would say, “Never try to sell to strangers.”

OK, so here’s how you do that.

First, take a ...

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How To Get Your Messages Heard

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Let’s face it, the world is noisy. Lots of people trying to get the attention of the prospects that you want. Lots of noise.

So why does one message get heard and others ignored? Here’s a thought that I think will be helpful.

There’s an old saying in marketing that you want to enter the conversation that’s already going on in your prospect’s head.

The trick to doing this is that we really have to know our prospect-what their hopes, fears, dreams ...

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The Illusion of Expertise-How to be an expert

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Many successful consultants, advisors and small business owners are in enamored with the concept that they will achieve success merely by being good at what they do.

However, outside of academia, and for a few elite others who fate has shined a kind eye on, expecting the world to beat a path to your door is a losing proposition.

I recognize that in an ideal world, you’d just like clients to magically appear so that you could focus on the work you ...

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