Why Is It Difficult To Develop A Business Strategy?

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Unfortunately, far too many businesses operate on hope. They hope that new clients will appear. They hope that they will get more referrals. They hope that they will achieve their business objectives.

But as we all know, hope is not a strategy.

Which raises an interesting question, Why is it so difficult for many companies to develop a marketing and business strategy?

My friend Dick Albu has some interesting perspectives that I thought you would enjoy reading. Here is his perspective.

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Your Website’s Missing Page

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One of the basic questions everyone needs to answer whenever they’re thinking about creating or changing their website is, “What do I want visitors to do once they’re here?”

And the next question…”What do I want them to do, after they’ve done that first thing?”

Not surprisingly, the knee-jerk answer is, “I’d like them to hire me to do what I do, and pay me a lot of money to do it.”

OK, that’s ideal, but unfortunately not overly realistic. That doesn’t mean ...

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The Secret Power of Social Media as a Search Engine

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I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

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How To Get Your Book To #1 on Amazon

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Many thanks to everyone who participated in the book promotion that elevated my book to #1 in two categories on Amazon.

Giving credit where credit is do, the promotional idea came from friend and book marketing expert, Elaine Wilkes, who organized the program. I’ll admit I was a bit skeptical when she first approached me. It seemed just too simple, not tsunami enough to really move my book from 831,000 to #1 in less than 24 hours.

But it did.

Here’s how ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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What’s Your Point Of View?

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Well…it can’t be a complete surprise why so many experts just can’t seem to break out from the pack of whatever area of expertise their trying to break out of.

Sure they do good work. Clients like them (or at least think their adequate, or probably & most likely, inexpensive). But if truth be told, they’re one of many. Largely indistinguishable from all the others. And though they may fret and complain, and wish they were a true leader in their ...

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