Story Ideas That The Media Loves

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It may seem ironic, but the biggest mistake most business owners make with a press release is that they focus it on what they want to communicate about their business and their products. How- ever, when you’re pitching the media, the reality is that they don’t care about your book, business, or free report. The media wants story ideas that will get people to watch or listen to their show, buy their paper or magazine, or visit their website. Thus, ...

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