After many years of indecision, mobile marketing is finally becoming a priority in the B2B world. As smartphones and tablet computers become increasingly the devices of choice, US mobile ad spending is expected to increase by 77% and reach $7.3 billion this year, according to eMarketer.
Part of the increase is due to the proliferation of mobile devices. Historically, mobile was defined as a basic phone with a tiny non-user friendly screen. Today, it’s hard to imagine a world without smartphones ...Continue Reading →