Mobile Marketing of Increasing Importance in B2B

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After many years of indecision, mobile marketing is finally becoming a priority in the B2B world. As smartphones and tablet computers become increasingly the devices of choice, US mobile ad spending is expected to increase by 77% and reach $7.3 billion this year, according to eMarketer.

Part of the increase is due to the proliferation of mobile devices. Historically, mobile was defined as a basic phone with a tiny non-user friendly screen. Today, it’s hard to imagine a world without smartphones ...

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Why Is It Difficult To Develop A Business Strategy?

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Unfortunately, far too many businesses operate on hope. They hope that new clients will appear. They hope that they will get more referrals. They hope that they will achieve their business objectives.

But as we all know, hope is not a strategy.

Which raises an interesting question, Why is it so difficult for many companies to develop a marketing and business strategy?

My friend Dick Albu has some interesting perspectives that I thought you would enjoy reading. Here is his perspective.

Are You Still Struggling With ...

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Is Your Website Ready For Mobile? Mobile Marketing Tips

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My how the world has evolved in just a few short years. From desktop computers, to laptops, to ipads to phones…how we access the internet has changed dramatically.

Which is sort of a good news/bad news scenario.

The good is that I can go to your website virtually anytime from any of a number of devices.

The bad news is that your site may look pretty junky from a lot of them. Which is a huge shame, especially after you’ve put all that ...

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