Positioning Yourself To Attract More New Clients

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I can’t think of a less enjoyable way to spend one’s time than talking with people who are neither interested in what you have to offer, aren’t qualified to say yes, or have no money to invest in your services.

The bottom line is that prospecting for new business (the way most people do it) simply sucks.

Think about the reality of prospecting. What’s the first thing that happens? Whomever you’re talking to, their guard immediately goes up. Instead of being interested ...

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2 Questions Your Website Must Answer-A Strategy For Business Growth

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Your website needs to do a lot, but, most importantly, it needs to answer 2 questions.

When I visit, is it absolutely, crystal clear about…

*The problems you solve?
*The types of clients you help?

As an example…Go HERE

  • Who Do I Serve?
  • What Problem Do I Solve?
Now take a look at your landing page. Does it answer those two questions?

If not, that’s where you start. Remember,the beauty of the internet is also its weakness…speed. I can go to your website in ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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Narrative Advertising

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Just in time for the new year comes the next big buzzword, Narrative Advertising. However, this is likely to be more than just a passing fad.

A recent article in INC Magazine points out that content is now being used increasingly in the b2b space as a compelling tool for engaging visitors and building relationships. But (and this is a big “but”), when I say that content is important, I’m referring to more than just the oh-so-common and usually ...

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What marketing coaches don’t tell you

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My friend Steve Harrison has a wonderful saying. “It’s easy to get enthusiastic about things, the most difficult part is staying enthusiastic.”

So how do we stay enthusiastic, especially about things that have a long birthing process (such as implementing a marketing plan)?

A large part of the answer rests with another question. How important is it to you? Granted, everyone wants either a bigger business, a more profitable business and attract more new clients. But the real issue is, How important ...

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A Quick Sales Story-Advanced Selling Strategy

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Let me tell you a quick story. Maybe it will help you persuade more people to do business with you.

The story is about a guy named Mort. You probably know someone like him. Mid 50’s. Always has that slightly disheveled look. Slouched over bloke-hasn’t stood up completely straight since Clinton was in office. You know the guy. He happens to be in finance, but that’s not important.

Despite all of his best efforts, Mort just couldn’t tell an interesting story to ...

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What’s In It For Me? The key question any marketing strategy must answer

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Let’s spend a few minutes talking about…how to get people to do what you want.It’s a crucial component of any marketing strategy.

The goods news is that it’s not terribly difficult. It’s more about changing how you “frame” what you’re communicating, than it is anything else.

So let’s put it into context.

Remember that the process of getting new clients is just that…a process. We need to move people through a series of steps. I’ll admit it would be great if we ...

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If you’d like to double your business this year

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I just finished a webpage that you may be interested in receiving.

I’ll be the first to admit it’s not going to be appropriate for most of my readers but if you’re serious about doubling or tripling your business this year, it may be something to consider. You can read it HERE.
Learn more about our Gentle Rain Done For You Marketing Program

Mark Satterfield, Gentle Rain Marketing — Author, Marketing Consulting Expert, Lead Generation, Business ...

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How To Get More Referrals

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If I asked you, “Where do most of your best new clients come from?” I’d imagine you’d tell me, “Referrals”.

I’d also imagine you’d tell me that you’d like more of them. So let’s help you accomplish that goal.

The biggest obstacle most people face when trying to get referrals is that they don’t do a good job of explaining what they do. If people don’t understand the benefits that others get by working with you, their ability to remember and ...

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Sales Letter To Send When You’re Ignored

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Here’s some quick advice on an effective strategy to take when a prospective client ignores you. After you’ve made a couple of calls to follow up this is a good tactic to consider implementing.

This video may take a few seconds to fully load.

Sales Cover Letter When A Prospect Ignores You from Mark Satterfield on Vimeo.

Learn more about our Gentle Rain Done For You Marketing Program

Mark Satterfield, Gentle Rain ...

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