I can’t think of a less enjoyable way to spend one’s time than talking with people who are neither interested in what you have to offer, aren’t qualified to say yes, or have no money to invest in your services.
The bottom line is that prospecting for new business (the way most people do it) simply sucks.
Think about the reality of prospecting. What’s the first thing that happens? Whomever you’re talking to, their guard immediately goes up. Instead of being interested ...Continue Reading →