Is Blogging a Viable Business Growth Strategy? What we can learn from Seth Godin

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Let’s talk for a moment about blogging and the role that it plays in attracting more new clients. The larger question becomes, should it really be a part of your client attraction or business growth strategy?

What got me thinking about this was Seth Godin’s 500th Blog post. It’s worth reading (as is virtually all of Seth’s writing) but what caught my eye, was a comment he makes late in the blog.

Why aren’t more people doing this? (Blogging)

I know ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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Your Strategy For Business Growth Is The Difference Between a Real Business & an Aspiration

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Interesting article in Inc Magazine on the differences between having a strategy for business growth, and delusional aspirations. It reminded me of a comment Dan Kennedy made, “Just because someone has a need for your services, doesn’t mean it’s a good business to be in.”

I learned that the hard way after publishing one of my first books, How To Negotiate The Raise You Deserve (Which I notice on Amazon you can buy a new copy for ...

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How To Convert More Prospects-Do Free Consultations Still Make Sense?

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I recently I wrote about the initial free offer to encourage visitors to opt-in for list building purposes, and whether you should offer it for free, or charge for it. It shared some different models and hopefully it gave you some good food for though. If you missed the post, you can read it HERE.

The discussion on free offers raises the next question: Should the initial consultation be offered gratis or should you charge for it? For years, ...

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Do Free Offers Still Work as a Marketing Strategy?

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For a long time one of the main beliefs in online marketing has been the importance of making a free offer on one’s website. Usually it’s some sort of report, white paper or video. Although today a large percentage of websites still make no offer at all (which is a huge mistake), the next-generation question is…should it be free?

Like with most things, there are pros and cons. Ultimately, the best decision for you will depend upon the goals you have ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Telling Stories To Achieve Business Growth

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Personally, I think this whole idea of trying to encapsulate your business in a single sentence, and focusing endlessly on creating a USP, is a bunch of hooey.

As a bit of historical perspective, the whole concept of USP was dreamed up by legendary ad executive Rosser Reeves of the Ted Bates Agency. The idea is that you focus on some claim (which may or may be a claim your competitors could also latch onto if they wanted to) ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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Brand Building vs Building a Tribe

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The sad reality is that attempting to build a brand (in the sense that Pepsi or Kraft Foods defines the word brand) is largely a waste of time. From a practical perspective, neither you (nor I) have the resources to be successful.

A far better use of our efforts is to continuously build a list of people who are interested in the topics in which you are an expert. Regardless of whether you desire a single new client next year, or ...

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Narrative Advertising

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Just in time for the new year comes the next big buzzword, Narrative Advertising. However, this is likely to be more than just a passing fad.

A recent article in INC Magazine points out that content is now being used increasingly in the b2b space as a compelling tool for engaging visitors and building relationships. But (and this is a big “but”), when I say that content is important, I’m referring to more than just the oh-so-common and usually ...

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