It’s one thing to offer a free report on your website in order to capture opt-in information on visitors. Unfortunately, it’s often an entirely different ballgame to actually get people to request and read it.
So let’s change that.
There are 2 things you want to focus on.
#1 is a great HOOKY HEADLINE. I’ve written about this extensively elsewhere.
#2…create content that’s interesting to read.
One way to do that is by using the Q&A model.
Think about all the reasons why people ...Continue Reading →