Important People Like To Deal With Other Important People

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John Whitehead, the former co-head of Goldman Sachs in the 1970s wrote 10 commandments that guided their business development efforts.

For many, commandant #8: Important people like to deal with other important people. Are you one?, stands out as a key guiding principle.

It’s a commandment that’s equally applicable to consultants, advisors or any type of expert.

So how do you become important?

As one might guess, there are a number of answers.

The first, and most arguably, most important, is that you decide to ...

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How To Become A Recognized Expert

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Imagine for a moment that that all of your prospects called you. In fact, imagine that there was a waiting list of clients all of whom were eager and qualified, waiting to speak with you. The good news is, that this can be readily accomplished if you focus on one primary goal. Becoming one of the recognized experts in your field. And the even better news is that this isn’t terribly difficult, if you follow a well-tread process.

For the past two decades I’ve been fascinated ...

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Becoming famous in your niche

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Most every niche has a guru. An expert. Someone who people pay attention to. Why isn’t that person you?

Here’s what people miss…

It’s more than just your “solution” that gets attention. In fact nobody cares about your “solution” until you’ve established a level of trust and credibility.

So, suppose you call on me (assuming you can get to me) and say you want to meet. Why would I want to do that? Maybe you’re recommended by someone I know. That may ...

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How To Stand Out From Your Competition.

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Obviously I don’t know you.

I don’t know what your hopes and dreams are for your business.

However, since you’re reading this, I imagine that figuring out a way to stand out from your competition, is a topic you’re giving some thought to.

But…you’re probably also skeptical about whether this is something that you can do. Will the business branding strategies you decide on really work?

I understand.

Hardly any of us want to go around beating our chest and saying “Look at ...

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Business Branding In Your Niche. How To Become a Thought Leader

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OK…yesterday we talked about the first step in business branding and becoming a thought leader, which is to define WHO you want to target. We don’t have the marketing muscle or financial resources to become extremely well known to everyone, so we need to pick our targets carefully.

And remember…defining your target market as Small Businesses, CEOs, Corporations or Baby Boomers is going to make it VERY difficult for you to get the visibility you want.

CEOs…tough. CEOs of retail ...

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How To Become A Recognized Expert: Business Branding

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I think that most of us want to be well known for what we do. At some level we’d like to be a business celebrity or thought leader in of our field.

And the good news is that it really isn’t all that difficult to do (as long as you keep a couple of things in mind). Hopefully, by sharing with you a little bit about my journey, I can make your road to business celebrity status a bit easier.

As you ...

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Branding Your Expertise

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One of the continuing challenges facing most small businesses is, how to differentiate themselves from the competition?

Ultimately, branding your expertise is about influencing a particular niche that consists of those who can either hire you or refer you business. In this short video, I share with you marketing strategies for becoming a thought leader.

OTHER POSTS OF INTEREST
Using Stories To Attract New Business
Does Social Marketing Work In B2B ...

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2 Questions Your Website Must Answer-A Strategy For Business Growth

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Your website needs to do a lot, but, most importantly, it needs to answer 2 questions.

When I visit, is it absolutely, crystal clear about…

*The problems you solve?
*The types of clients you help?

As an example…Go HERE

  • Who Do I Serve?
  • What Problem Do I Solve?
Now take a look at your landing page. Does it answer those two questions?

If not, that’s where you start. Remember,the beauty of the internet is also its weakness…speed. I can go to your website in ...

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Getting Known By Those Who Matter. The Personal Branding Of You.

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I’m fascinated by branding. Perhaps it’s because I worked for two large consumer goods companies, Pepsi & Kraft Foods, where brands are what they live and die for.

But, branding in the world of consumer goods is very different than what you or I should do for building a personal brand.

A good to place to start, if we’re going to create a branding strategy,whether it be a part of your website marketing plan or simply to attract more new clients, is ...

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