John Whitehead, the former co-head of Goldman Sachs in the 1970s wrote 10 commandments that guided their business development efforts.
For many, commandant #8: Important people like to deal with other important people. Are you one?, stands out as a key guiding principle.
It’s a commandment that’s equally applicable to consultants, advisors or any type of expert.
So how do you become important?
As one might guess, there are a number of answers.
The first, and most arguably, most important, is that you decide to ...Continue Reading →