But I Can’t Afford Your Services

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My wife Marian passed along a great video that I wanted to share with you. If you’ve ever had clients ask for free stuff, or tell you they can’t afford your services, you’ll love this.

Enjoy

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Mark Satterfield, Gentle Rain Marketing — Author , Marketing Consulting Expert, Lead Generation, Business Development, Marketing Strategy, Get More ...

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Pricing Your Services

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According to one McKinsey study, changing your pricing structure has the greatest impact on your overall profitability. However, pricing is a complicated topic and comes with an assortment of competitive and psychological baggage.

A lot of the issues around pricing reflect our internal beliefs. We may justify a lower price for any of a number of reasons, but the reality is that we’re usually just simply uncomfortable charging what we’re worth.

I went through a version of this about 6 months ...

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