Want more website traffic? This is what you need to focus on.

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If you want more website traffic and more highly targeted leads, this is what you want to focus on. Unfortunately, lots of people aren’t taking advantage of a virtually free method for getting increased visibility.

We took a look at our statistics recently, and what we learned is that an increasing number of prospective clients come to our website via our blog, rather than the home page. This has caused a shift in our marketing strategy that may be helpful to ...

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Niche Marketing With LinkedIn

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What started out mostly as a site for recruiters and job seekers, LinkedIn has evolved to one of the most powerful social media sites for anyone who’s selling high value services-particularly if you’re in the b2b space.

Granted, LinkedIn’s 200 million users is a small percentage of Facebook’s 1billion+ community, but this is a case where quality dramatically outstrips quantity. Aside from marketing to businesses, I also find that the linked in connections are more affluent and more serious ...

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How To Use Sales Stories For Rapid Business Growth

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I wrote earlier about using stories for achieving rapid business growth and got a few email responses. Most of them raised a concern or being a bit uncomfortable about sharing too much personal information on their website or in their marketing materials.

It’s a valid concern so let me try to be helpful.

Ultimately, the only truly unique thing about us is…us. By that I mean that despite how talented we are, how good our service is, from a practical perspective, there ...

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Understanding the Buying Mindset

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Ask any highly successful sales or marketing professional and they’ll tell you that the more you understand the mindset of your prospective client, the more effective you’ll be in crafting sales and marketing messages that resonate positively.

One key component of your client’s mindset is their readiness to buy.

While we may not have a great amount of control over this, it’s important that we understand the client’s buying mindset. It can take four different forms.

The first is what’s called the ...

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