How To Get Attention In A Noisy World: Client Attraction Strategies

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On a scale of 1-10 how well known in your industry are you? Let’s say 10 is that you’re one of the top internationally recognized people in your field, and a 1 means that your fan base largely consists of Mom.

Now…How well known would you like to be?

It’s a fair question, since not everyone wants to be extremely well known by those who can hire them, or refer them business (as surprising as that may sound)…Or at least that’s what ...

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Positioning Yourself To Attract More New Clients

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I can’t think of a less enjoyable way to spend one’s time than talking with people who are neither interested in what you have to offer, aren’t qualified to say yes, or have no money to invest in your services.

The bottom line is that prospecting for new business (the way most people do it) simply sucks.

Think about the reality of prospecting. What’s the first thing that happens? Whomever you’re talking to, their guard immediately goes up. Instead of being interested ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Why Prospects Don’t Convert-Niche Marketing Strategies

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Few things are more frustrating than finally developing a system that attracts lots of new prospects, yet none of them turn into actual clients.

So today, I’d like to share a couple of thoughts that perhaps will be helpful. One is more tactical in nature, while the other may require a bit of a strategic shift. Both are worth thinking about.

Obviously, there are a host of factors that influence conversion, but I think that it’s important to recognize that simply driving ...

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Using Content Marketing To Attract New Clients

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If you’re similar to most of my clients, you’ve been bombarded to death with messages trumpeting the importance of “Content Marketing”, and it’s likely you have one of two reactions.

Sounds like something that’s good, but I’m not sure exactly what it is, or why it’s really important (aside from the fact you’re telling me it is). Or…

Sounds like yet another thing I don’t have time for.

So let’s see if we can shine some proverbial light on the topic and help ...

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Avoid Becoming Overwhelmed With Marketing

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I think the biggest problem many of us face when it comes to marketing, is that we simply get overwhelmed. There just seems to be so many moving parts that it’s easy to throw up one’s hands and say, “I give up.”

While that’s understandable, the reality is that you’re probably never going to get out of the feast-or-famine business cycles, or take your business to the level you desire, without some sort of marketing system in place.

And that word “system” ...

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The easy way to get a waiting list of clients

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After 20 years of advising individuals and organizations on how to attract brand new clients, I’ve become a firm believer that most people make client attraction far too difficult.

If you focus on just 2 things you can have as many new clients as your business can handle. Remember the over-arching philosophy of Gentle Rain: “Build relationships first. Sell stuff second.” Or as my Dad would say, “Never try to sell to strangers.”

OK, so here’s how you do that.

First, take a ...

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How stories get you on the first page of google

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I was talking with my friend Jeff Hopeck of Killer Shark Marketing about Google and it’s ever changing algorithm that determines which websites get on the first page.

The two main variables have historically been links and content. They’re both still important, but the emphasis is now heavily tilting towards content.

And not just any content.

Nope, unfortunately taking one article, blog post or twitter feed and just reposting it over and over again won’t get you high in the rankings. In fact ...

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Differentiating yourself to get more new clients

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You can play it “too safe” when developing your marketing story. Here’s what I mean. Instead of looking at the competition and then doing something different, what is the typical reaction? They look at the competition’s site and largely copy the message. In marketing circles this is what is often referred to as “the mad rush to the middle.” It’s one of the prime reasons businesses have difficulty differentiating themselves from the competition.

Food for thought
Mark

Learn more about ...

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Learning vs Doing

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For those who pay attention to such things, the season is upon us when selling coaching and mastermind programs is in full swing. There’s certainly no shortage of choices. In fact I’m wrapping up the program I joined last year, and it’s been a great investment of money and time. I attribute getting my book to #1 on Amazon in its category directly to what I learned as well a lot of more new clients.

However, I noticed that less ...

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