What makes a great sales story

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As those of you who have read my book Unique Sales Stories know, I’m a passionate believer in the power of sales stories.

The can inspire, motivate and for those of us whose focus is on marketing…we know that sales stories are one of the most powerful weapons in our quiver for differentiating ourselves from the competition and attracting more new clients.

In today’s video, Andrew Stanton, the filmmaker behind Toy Story and Wall-E, shares some excellent thoughts on how ...

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How To Use Sales Stories For Rapid Business Growth

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I wrote earlier about using stories for achieving rapid business growth and got a few email responses. Most of them raised a concern or being a bit uncomfortable about sharing too much personal information on their website or in their marketing materials.

It’s a valid concern so let me try to be helpful.

Ultimately, the only truly unique thing about us is…us. By that I mean that despite how talented we are, how good our service is, from a practical perspective, there ...

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4 Ways To Outsell Your Competition-Sales Strategies

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Today, guest blogger Michael Schell shares some great advice on maximizing sales success and the consultative sales process.

As a corporate sales trainer and published author on the subject, I’m often asked, “What is the most important part of the sales process for consultative selling?” There is no easy one-word answer. Sales success is about maximizing every interaction through every step of the sales process. If you think of each interaction as an opportunity to build trust and earn ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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Telling Stories To Achieve Business Growth

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Personally, I think this whole idea of trying to encapsulate your business in a single sentence, and focusing endlessly on creating a USP, is a bunch of hooey.

As a bit of historical perspective, the whole concept of USP was dreamed up by legendary ad executive Rosser Reeves of the Ted Bates Agency. The idea is that you focus on some claim (which may or may be a claim your competitors could also latch onto if they wanted to) ...

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Telling A Simple Story with Superbowl Advertising

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I think if there’s one lesson to be learned from this year’s Super Bowl ads, it’s that a longer ad (even in this day of Twitter) that tells a great story, is extremely effective.

Three ads that top the list all followed that formula,

Topping USA Todays Ad Meter is a great ad from Budweiser that builds on the success of a similar ad from a few years back:

Chrysler followed up last year’s ads with Clint Eastwood, ...

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How to be interesting

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Cheryl Tan’s article in today’s Wall Street Journal titled, A Houseguest’s Guide To the Perfect Thank You Gift, made an interesting point about what makes something interesting.

“I believe you can give somebody just a bag of potato chips, if it has a story-like-these potato chops started in this small Vermont town and were made by a grandmother and her grandson…”

Suddenly, the simple bag of otherwise boring chips becomes…interesting.

Which got me thinking about how each of us can make ...

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What This Trial Lawyer Can Teach You

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One of the most famous trial lawyers is Gerry Spence. When faced with a case in which the odds were against him…when there was little chance of winning…

he’d tell a story.

The key was that it would be an interesting story. One that was entertaining. A story that built an emotional connection with his listeners.

And the moment he created that, he’d connect the story to the point he wanted to make. Granted sometimes the connection was tenuous at best, but then ...

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Focusing on what’s important

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It’s easy to get seduced with technology, especially with the increased focus on social media.

But here’s something to keep in mind.

It’s not that you Twitter, Facebook, YouTube, or LinkedIn.

It’s what you say.

The key is to be interesting or at perhaps a bit controversial. Which means you shouldn’t be afraid to share information about who you are, how you came to do what you do. I’ve found that people are genuinely interested in the backstories of others.

Of the 8-12 stories I ...

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The Power of a Great Story

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For those of you who aren’t quite convinced that a great story can overcome the most difficult objections, this video may change your mind.

Never underestimate the power of a great story.

(Many thanks to John Frisbie for passing this along-I’d love to hear about other great examples of powerful stories, so please send them over to mark@gentlerainmarketing.com.)

This may take up to 30 seconds to load, so please be patient. (Trust me, it’s worth it.)

Learn ...

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