How To Get Great Leads With LinkedIn

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Obviously, social media has gotten a lot of buzz-particularly for consultants, experts and advisors who are looking to attract more new clients. However, the results most people experience are disappointing, so let’s take a look at a strategy that works very well and best of all…doesn’t require an outlay of cash.

The first question is where on the social media landscape do you want to focus? If you’re targeting C-Suite executives, affluent clients, or B2B executives, I’d focus on LinkedIn. Facebook ...

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Why Paid Social Media Makes Sense For Most Small Businesses

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Obviously, for any business that has a website, traffic is crucial. In fact getting more traffic is typically the #1 topic of conversation whenever the subject of internet marketing comes up. A large part of what drives the conversation is that SEO has become increasingly complicated and for the vast majority of business owners, really doesn’t do much.

Although the idea of getting traffic for free is appealing, it’s also a bit misleading. First, nothing is really free-unless you value your ...

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How To Convert Social Media Into Leads-3 Tips For Attracting New Clients

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Sure there’s a lot of buzz about social media marketing BUT, how do we turn our social media activity into actual leads that we can follow up on and eventually convert into paying clients?

From our friends at Digital Marketer come three great ideas for doing just that.

Tip #1: Use teaser copy in your posts on LinkedIn, Twitter and Facebook to drive leads to your blog page or a specific page on your site. We use this strategy a ...

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The Unpleasant Truth About Social Media

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There’s a problem with social media, and it’s likely you’re very aware of it. In fact, it’s probably the reason why you haven’t implemented a social media strategy, or aren’t getting the results you want in getting more new clients from what you’re currently doing.

I’ll be the first to admit that my opinions about social media have changed. If you had asked me a few years ago about whether I thought it was a crucially important part of the marketing ...

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An Unlikely Use of Social Media

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I’ll be the first to admit that I love clever ads. Ads that make you think they’re going in one direction, when they zing off into another.

Case in point are the recent Samsung ads. Perhaps you’ve seen them.

Smart, sassy dialogue such as, “I’ve heard they’re going to put the headphone jack…on the bottom!!!” make fun of (without being snarky) the culture of cool that surrounds Apple.

But where did the dialogue come from? According to an article in ...

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Is SEO the best way to market your business?

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I shared with you a short time ago an article I wrote about the 2 primary ways to market your business and get on the first page of Google-SEO & Paid Advertising. (If you missed the article, and would like to read it, you can do so HERE.)

The chief difference is that Paid Advertising is quicker, while SEO gives your site a bit more credibility since it shows up in the natural search listings. SEO is complicated to implement since ...

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