The Reality of Building Relationships

Posted by:

The reality is that most business relationships don’t amount to much. Personally, I blame social media.

It used to be that having a relationship with someone meant something. There was a bond of trust. You knew each other and the relationship was something of value.

Now it’s about quantity and superficiality.

Facebook likes

LinkedIn connections.

The saddest part is that people really think these are relationships.

And they put a lot of time and effort into increasing their numbers.

But they’re not.

Case in point. (You’ve undoubtably experienced ...

Continue Reading →
0

Social Media For Providers of High Value Services

Posted by:

Social media is a constantly moving target. What works today may, or may not, work tomorrow. So please keep today’s advice in the context that six months from now the social media world is likely to have changed.

That said, we’ve been doing a lot research, and spent a lot of money, to determine which of the social media platforms perform best for consultants, advisors and experts.

It’s become clear that the days of covering all the bases on social media have ...

Continue Reading →
0

Jeffrey Hayzlett on Using Social Media For Business Success

Posted by:

My friend and fellow mastermind group member, Jeff Hayzlett shares some great ideas about using social media that I thought you’d be interested in reading.

Owning It: 3 Ways to Use Total Social Media Transparency for Business Success

My horse, Blaze, is one of the oddest creatures on four legs I’ve ever known.

Case in point: One day, my son and I were out riding our horses when we came to a shallow creek. As you would expect, my son’s horse took the ...

Continue Reading →
0

How Not To Get Overwhelmed By Marketing

Posted by:

I’ll be the first to admit that it’s easy to get overwhelmed by marketing, and as a consequence fall back into the trap of over-relying on work of mouth and referrals for all your new business.

A large part of what keeps people from moving forward is that there are so many options when it comes to selling our services. Well meaning advisors (such as myself) encourage you to use emotional triggers in your sales letter templates, set up joint ventures ...

Continue Reading →
0

Marketing God: Churches turn to the web, social media to attract members

Posted by:

One of the problems with many marketing and branding initiatives is the tendency to look at only what others in your industry are doing. I’ve found that the more we look at how other non-related fields are dealing with client attraction issues, the more we can create marketing programs that truly differentiate us from the competition.

Case in point, is religion, or more specifically, how churches are implementing marketing programs to attract new members. As competition grows, church marketing is increasingly ...

Continue Reading →
0

Overcoming Objections in Your Sales Letter

Posted by:

Over the past week, I’ve been sharing with you the various components to develop a great sales letter template. However, before you mail your letter or email and start attraction more new clients, there are a couple of additional items to keep in mind.

The first of these is, HANDLING OBJECTIONS.

You know that not everyone is going to become a client, but you can dramatically increase the percentage that do, by proactively addressing objections. It’s not hard to do.

Think about the ...

Continue Reading →
0

How To Use Emotional Triggers To Get More New Clients

Posted by:

I want to talk with you today about “emotional triggers”in your sales letters. Some people say this is “mind ninja” stuff but I don’t think I’d go quite that far. In fact, when used correctly, emotional triggers can be powerful tool for getting more new clients.

We often think that when we write a sales cover letter that it should be about us and the services we offer. However, if you’ve been writing sales letters or marketing emails for any length ...

Continue Reading →
0

How To Find People Who Need Your Services

Posted by:

I want to talk with you today about how to find people who need your services, and specifically drill down a bit on mailing lists. Where to get names of prospects to send your sales letters and emails to.

There are two types of lists that you need to be familiar with.

The first are what are referred to as “compiled”. As the name would indicate these lists are compiled from directories and other information that is readily available.

The good news ...

Continue Reading →
0

How To Write Great Sales Letter Headlines

Posted by:

I want to talk today about headlines for your sales letters. To be perfectly honest, this was something I resisted for a long time. However I’ve found that that the right type of headline on a sales letter can dramatically increase the readership. So let’s get started.

I’ve found that headlines work best when you actually have two of them; a prehead and then the main headline.

The Prehead is the a short introductory statement that appears at the very top ...

Continue Reading →
0

How To Get Your Emails Opened & Read

Posted by:

Continuing our discussion about sales letter templates and email marketing…what I want to talk with you today about are Subject Lines for your emails.

Without meaning to belabor the obvious, subject lines are very important since what we put there plays a HUGE role in getting our messages read.

When we send marketing emails it’s important to remember that your email is arriving “cold”. People typically look at who is sending them the message which determines whether they open it or ...

Continue Reading →
0
Page 1 of 2 12