Interestingly, the hardest part of marketing is also the easiest to correct. It’s really more about a slight shift in mindset, which once you make it, will result in a lot more prospects engaging with you. Allow me to explain.
We all want to sell our products or services-that’s a given. However, in our zeal to do so, we fall victim to the trap of leading with our solution. It’s the classic, You don’t know me. I don’t know you…but want to ...Continue Reading →