The Secret Power of Social Media as a Search Engine

Posted by:

I’ll admit my opinion of social media has changed pretty dramatically over the past 12 months. What I never could quite figure out was, what was the application for experts marketing their services, or those in the b2b space?

I understood LinkedIn. That made sense. Lots of potential clients are there. But Facebook? Twitter? Come on, I really don’t see senior level people or business owners actually spending much (if any) time there.

But then I discovered that I was looking at ...

Continue Reading →
0

How To Get Your Book To #1 on Amazon

Posted by:

Many thanks to everyone who participated in the book promotion that elevated my book to #1 in two categories on Amazon.

Giving credit where credit is do, the promotional idea came from friend and book marketing expert, Elaine Wilkes, who organized the program. I’ll admit I was a bit skeptical when she first approached me. It seemed just too simple, not tsunami enough to really move my book from 831,000 to #1 in less than 24 hours.

But it did.

Here’s how ...

Continue Reading →
0

What’s Your Point Of View?

Posted by:

Well…it can’t be a complete surprise why so many experts just can’t seem to break out from the pack of whatever area of expertise their trying to break out of.

Sure they do good work. Clients like them (or at least think their adequate, or probably & most likely, inexpensive). But if truth be told, they’re one of many. Largely indistinguishable from all the others. And though they may fret and complain, and wish they were a true leader in their ...

Continue Reading →
1